The shoes co-branded by Nike and Dior are Air Jordan 1 0G Dior sneakers.

In 2019, Dior announced that it would launch a joint shoe model with Nike's Jordan brand, Dior x Air Jordan 1 OG. As soon as the news came out, it caused a lot of enthusiasm in the circle of shoe fans. After all, Air Jordan has always been one of Nike's best-selling series.

In July 2020, Dior x Air Jordan 1 officially went on sale. The new shoes are limited edition, with only 13,000 pairs produced in one day, of which 5,000 pairs were obtained by VVIP customers, and the remaining 8,000 pairs were sold through a lottery. According to data released by Dior, after the pre-sale was opened, 5 million people applied to purchase, which shows that consumers' desire to buy is unprecedentedly high.

At the same time, in order to once again expand the momentum of product promotion, Dior also invited China brand ambassadors Wang Junkai and Huang Xuan, as well as young actors such as Jin Han, Dong Youlin, and Wang Anyu to promote products.

About Nike

Nike is a world-famous sporting goods manufacturer. The Nike trademark pattern is a small hook, with a simple and powerful shape, as fast as lightning. At a glance, it reminds people of the speed and explosive power produced by using Nike sporting goods.

Nike is known as "the most successful consumer goods company newly created in the world in the past 20 years." In addition to enhancing high-tech sports performance, Nike sports shoes now pay more attention to fashionable appearance design, and frequently cooperate with fashionistas from all over the world to launch joint limited editions. In the United States, up to 70% of teenagers dream of owning a pair of Nike shoes.