The right to add one's name in front of something: the winner of this competition ~ | The company won Xinlijiao Bridge ~.

In layman's terms, it means that a business sponsors an activity (such as a competition, benefit performance, etc.). ) and get the right to name the event with your own trademark or brand.

Some activities have more sponsors, and only the merchants with the highest capital contribution have naming rights.

For example:

1. The Yao Ming phenomenon greatly increased the value of sponsorship fees and naming rights.

2. In the process of hotel management, the company is the spokesperson of the hotel. If the management is revoked, the hotel will stop naming the management company.