The reason for the rejection of trademark registration (1) is the same as or similar to the name strictly prohibited by law-Article 10 The following marks shall not be used as trademarks: ① They are the same as or similar to the national name, national flag, national emblem, national anthem, military flag, military emblem, military song and medal of People's Republic of China (PRC), and the names, signs and names of central state organs or specific places of state organs. (2) identical with or similar to the name, national flag, national emblem or military flag of a foreign country, except with the consent of the government of that country. (3) identical with or similar to the name, flag, emblem, etc. Intergovernmental international organizations, except those approved by the organization or not easily misleading the public. (4) identical with or similar to the official marks and inspection marks indicating the implementation of control and guarantee, unless authorized. (5) identical with or similar to the name and symbol of the Red Cross and Red Crescent. 6. Racial discrimination. ⑦ Deception, which may easily lead the public to misunderstand the quality and other characteristics of goods or the place of origin. (eight) harmful to socialist morality or other adverse effects. Pet-name ruby administrative divisions at or above the county level or foreign names well known to the public shall not be used as trademarks. However, unless the place name has other meaning or is part of a collective trademark or certification trademark; Registered trademarks using geographical names shall remain valid. -Article 11 The following marks shall not be registered as trademarks: ① Only the common name, figure and model of the goods. (2) directly indicating the quality, main raw materials, functions, uses, weight, quantity and other characteristics of a commodity. (3) other lack of distinctive features. (4) The trademarks listed in the preceding paragraph may be registered as trademarks if they have distinctive features and are easy to identify. (2) Trademark inquiry unprofessional enterprises inquire about trademarks by themselves or entrust trademark agencies, and have not registered the same or similar trademarks before. (3) All trademarks that have been in the blind period of trademark inquiry for three months need to be audited in Beijing. After the audit, all trademarks will not be entered into the system on the same day, so the data that can be queried on the Internet at present are data from three months ago. If someone applies before the applicant within three months, the trademark rejection is inevitable, and the trademark agency will not bear the responsibility for this reason. (4) The lack of distinctiveness of trademarks is quite common. For example, you registered 1 19 in the fire extinguisher category, a small vest in the clothing category and so on. Trademarks with no obvious characteristics (5) Trademarks are generic names. The first category is the common name at the time of registration, such as "coat" for clothing and "mouse" for mouse. The second is a brand name with publicity. (6) Trademark examiners have different perceptions. Because each trademark examiner has different experience, vision and cognition, their views on the same trademark are no different. At present, every stage of trademark examination is handled by an examiner, and it is inevitable that the trademark will be rejected because of the examiner's cognition.