Lotto is a shoe brand. Its name comes from the founder’s surname. The two overlapping diamond shapes represent high-tech research and development and innovative design concepts, reflecting the development of the Lotto brand. An early natural interest in football and tennis.
In the first 10 years of its existence, Lotto quickly opened up the market in Italy and occupied a pivotal position. Regardless of its development history or its influence in the international market, Lotto is a giant in sportswear. Two parallelograms are superimposed on each other, and the "intersection" is marked in bright red; 5 English letters are juxtaposed - LOTTO.
As early as the 1980s, this Italian sports brand was already synonymous with fashion in the minds of young people. In the 1990s, although LOTTO still occupied a decisive position in the international market, it was affected by the financial turmoil in Asia and was losing ground in the Chinese market. At this critical moment, Guangzhou Junxing Trading Co., Ltd. was ordered to take advantage of the sports boom in China to launch waves of fierce attacks on the Chinese market and fully regain the lost ground.
Lotto has always occupied an important position in the football field. Its technical content, brand influence and financial strength are no less than other brands in the world, especially in Europe. In particular, Lotto has Juventus's image spokespersons, such as Del Piero, Kovacevic, Agassi and a large number of stars who have profound influence in China. It has sponsored national teams such as Juventus, AC Milan, Udinese, Palermo, Italy, the Netherlands, and Croatia, and now also sponsors many teams such as Fiorentina. Like the newly retired Gullit, Albertini, former Barcelona's Romario, Chilean star Zamorano, former Tianjin Yu Genwei, Milan's Sheva, Dida, Costacurta, Cafu, Seedorf, Del Piero of Juventus, Petr Cech of Chelsea, tennis star Ferrer, Becker, and current Mirza are also Lotto spokespersons. And its price advantage is quite competitive compared with Adidas, Nike, etc.
Brand Definition
After more than 30 years of development, Lotto has developed into the number one sporting goods brand in Italy. After two years of positioning as a fashionable Lotto Leggenda series, it is deeply loved by consumers.
Brand History
In 1973, the Lotto brand footwear world manufacturing center was established in Monteberuna, a city in northern Italy. In June of the same year, the first pair of Lotto tennis shoes was born. , followed by the birth of basketball, volleyball, football and sportswear. In 1982, the Italian national team won the Hercules Gold Cup under the leadership of captain and goalkeeper Dinozov who wore Lotto sneakers, and Italian football entered a glorious era. In 2009, the replica version of this football shoe "Monument B2" came out again. In the 1990s, Lotto continued to sponsor the world's top players and teams, including tennis master Becker, the Dutch national football team in the World Cup in the United States, and the Czech national football team in the World Cup in France.
Achievements
LOTTO has sponsored Juventus, AC Milan, Italy, the Netherlands, Croatia and other national teams, and now also sponsors Fiorentina, Udinese, Palermo and many more. team. In June 1973, Lotto made its debut among sports shoe manufacturers. Tennis shoes marked the beginning of production, followed by basketball shoes, volleyball shoes, sports shoes and football shoes. Later, sportswear took the stage. In the first 10 years, Lotto concentrated on the Italian market and became an iconic brand and leading tennis company in the field of sporting goods.
In the 1980s, Lotto began to create its own football shoe models and signed cooperation agreements with internationally renowned athletes and teams – John Newcombe, Andrei Gomes and Jose Luis Clerc in tennis, and in football Ruud Gullit and the Dutch team. Their involvement and profile in product design and improvement has made the company a leader in tennis and football.
During the same period, Lotto began exporting and its international status grew rapidly. Ten years later, the brand has been sold to more than 60 countries around the world.
In June 1999, the company was taken over by a group of local entrepreneurs who were already active in the sports field. The leader is Andrea Tomat, President and CEO of the new company Lotto Sport Italia S.p.A. The goal of the new ownership is to exploit the brand’s strengths – energy, innovation, quality, Italian design and sporting passion – and combine them with an ongoing investment in customer service.
The performance areas aligned with the new company's mission have been very solidified. The focus is particularly on football and tennis shoes and specialized clothing, which also supports the brand's position as world leader through leadership in innovation and design. At the same time, through key technologies in production, technology and style, we develop men's and women's casual wear and casual shoes with a sporty taste in fabrics, colors and styles. The same key technologies are also used to promote children's clothing and shoes, and launch the Air Zone series to provide children with comfort and health during sports. Lotto brand eyewear, underwear and stationery are also licensed to third parties to manufacture and sell.
Today, Lotto sells its products in more than 80 countries through independent sporting goods stores, specialty chains and counters in large stores. Special attention is paid to the development of small shops and flagship stores near residential areas, which are flourishing both in Italy and abroad.
Throughout Lotto's history, major sponsors have always been the cornerstone of a store's success. This tradition continues today, with football players including Andriy Shevchenko, World Cup winner Brazil captain Cafu, Dutch star Clarence Seedorf, etc. In addition, it has also progressed with many teams, including Italy's Palermo, Siena and ChievoVerona teams, Germany's Borussia M?nchengladbach and Mainz teams, Spain's Real Zaragoza team, France's Sochaux team Toulouse, Netherlands' NEC Nijmegen team, Mexico City Pumas team, and Colombia and Serbia & Montenegro team.
LOTTO, like NIKE and ADIDAS, is a world-renowned lotto sports brand. Since 1973, Lotto has been committed to the development of various sports products such as football, tennis, and track and field.
In tennis, LOTTO is the official sponsor of ATP, WTP and Wimbledon tennis events, and has sponsored a number of tennis superstars such as Navnatinova, Becker, Muster, etc. There are 45 athletes in the top 200 in the ATP world rankings and 35 athletes in the top 200 in the WTP world rankings.
Sponsorship also includes tennis, through Lotto’s partnerships with the ATP, WTA Tour and Wimbledon. The ATP and WTA Tour are the highest level professional tennis leagues, and Wimbledon needs no introduction. Lotto has been present at the Italian Open in Rome for over 30 years. Lotto has never quit the Grand Slam and 9 series, and is constantly increasing its investment. Felix Mantilla, Dominik Hrbaty, Davide Sanguinetti and the women's doubles team of Ruano Pascual and Suarez are among the more than 120 tennis pros wearing Lotto. The "double block" logo is widely seen in professional sports and is naturally supported by comprehensive local promotions, prompting countless footballers and tennis players to wear Lotto products.