Support domestic products, promote the development of economic law, and play a leading and exemplary role.
1. Great Wall Computer refers to the computer products with the registered trademark "Great Wall" produced by China Great Wall Computer Shenzhen Co., Ltd. After more than 20 years of development, the Computer Division has become a comprehensive product development company. A large comprehensive department that integrates design, manufacturing, and marketing services. Its products include desktop computers, notebook computers, servers, digital printing order machines, karaoke karaoke machines, hotel all-in-one machines, etc. Its business scope covers independent brands, ODM and OEM. Large areas. Great Wall desktop computers, Great Wall laptops, and Great Wall servers have all been recognized as "China's famous brand products."
2. Brand Introduction
Great Wall Computer Shenzhen Co., Ltd. was established in 1987 with a registered capital of 550.1898 million yuan. In 2010, it achieved operating income of approximately 83.44 billion yuan.
Listed on the Shenzhen Stock Exchange in 1997 (stock abbreviation: Great Wall Computer; code 000066), it is a backbone enterprise controlled by China Electronics Information Industry Group through Great Wall Technology Co., Ltd. The company has its own R&D and production bases in Nanshan District, Bao'an District, Shenzhen City, and Beihai City, Guangxi Province, with a total area of ??1.28 million square meters and 4,300 employees.
The "gene" of China Great Wall Computer Shenzhen Co., Ltd. is innovation. This is the birthplace of China's first advanced Chinese computer "Great Wall 0520CH." In 2007, Great Wall Computer was named "Independent" by the Shenzhen Municipal People's Government "Leading Enterprise in the Innovation Industry". Its business covers "key computer components, complete computer machines and consumer digital products." The "Great Wall" trademark is a "well-known trademark in China": "Great Wall" computers, servers, and laptops are Chinese famous brand products; Great Wall power supplies and Great Wall monitors are among consumers' favorite brands.
3. Brand Culture
Corporate culture construction is an important part of the development of modern enterprises, a value concept advocated by enterprises, and an important guarantee for enterprises to compete and develop. The company relies on the construction of corporate culture to improve employees' work enthusiasm and enhance team cohesion, prompting the company to gain high praise from society in various aspects such as building brand culture, establishing corporate image, improving service system, and expanding reputation.
Internally, Great Wall Broadband carries out diversified and all-round corporate training to provide employees with spiritual food such as business skills, career orientation, personal values, and worldview. At the same time, it also carries out evaluations, amateur activities, etc. to enrich their cultural life. It reveals the spiritual world of Changkuan employees and shows their versatile and artistic side besides their hard work and enterprising spirit, making the team more cohesive and competitive.
Externally, the hearts of Changkuan people beat together with the pulse of the people of the country. As a social and economic organization, when the country is faced with a natural disaster, making contributions to the disaster area should not be a moral thing, but an obligation. Great Wall people do not use simple morality between people to measure corporate social responsibility. At the critical moment of the 512 Sichuan earthquake, all employees of Great Wall expressed their love to the people in the disaster area through various channels and in different forms: online , we opened a channel to log into the China Charity Federation website using the Great Wall Broadband Network to convey the assistance of caring people to the people in the disaster area as quickly as possible; offline, we supported the earthquake relief work in the disaster area and delivered condolences to the disaster area, which fully reflected our Changkuan people's love for the people in the disaster area and Changkuan's corporate social responsibility.