According to the Standards for the Examination and Publication of Drug Advertisements, the advertising words that are not allowed to appear are: consultation hotline, consultation telephone for free treatment, free gift, sales with prizes, family necessities and so on.

article 5 of the standards for the examination and publication of pharmaceutical advertisements: if the name of a prescription drug is the same as the trademark and the name of the manufacturer of the drug, the trademark and the name of the manufacturer shall not be used to publish advertisements in disguised form in media other than medical and pharmaceutical professional journals.

the names of prescription drugs, trademarks registered with the names of prescription drugs and enterprise names are not allowed to be used as the names of various activities.

article 6 of the standards for the examination and release of drug advertisements refers to the publicity of indications, functional indications, pharmacological effects and other contents of drugs, which shall be subject to the instructions approved by the food and drug supervision and administration department of the State Council, and shall not be expanded or maliciously concealed, and shall not contain theories, opinions and other contents outside the instructions.

Article 7 of the Standards for Examination and Publication of Drug Advertisements: The generic name, advice, approval number of drug advertisement and approval number of drug production must be indicated in drug advertisements; If the names of various activities are called by the trade names of over-the-counter drugs, only the trade names of drugs may be released.

drug advertisements must be marked with the names of drug production enterprises or drug trading enterprises, and the contents such as "consultation hotline" and "consultation telephone number" shall not appear separately.

OTC advertisements must also indicate OTC.

in drug advertisements, registered trademarks of products shall not be used instead of drug names for publicity, except for literal registered trademarks approved for use as trade names of drugs.

Article 12 of the Standards for Examination and Publication of Drug Advertisements shall publicize and guide the rational use of drugs, and shall not directly or indirectly encourage the arbitrary and excessive purchase and use of drugs, and shall not contain the following contents:

(1) It contains unscientific expressions or inappropriate expressions, causing unnecessary worries and fears of the public about their health status and diseases, or misleading the public that they will suffer from a certain disease or aggravate their illness if they do not use the drugs;

(2) It contains promotional drugs such as free treatment, free gift, sales with prizes, and taking drugs as gifts or prizes;

(3) containing "family necessities" or similar contents;

(4) it contains the guarantee contents such as "invalid refund" and "insurance of insurance company";

(5) It contains comprehensive evaluation contents such as appraisal, ranking, recommendation, designation, selection, award winning, etc.

article 13 of the standards for the examination and publication of drug advertisements shall not contain the contents that are proved by the names and images of medical research units, academic institutions, medical institutions or experts, doctors and patients.

drug advertisements may not use the names of state organs and state functionaries.

Extended information:

Harmful impact:

1. Illegal medical advertisements directly harm patients' interests and undermine the normal advertising market order and medical work order. All sectors of society have a strong response to this, which has become the hot spot reported by the masses and the focus of attention of NPC deputies and CPPCC members. The harm caused by them must not be underestimated.

2. Because most patients are suffering from illness, they are prone to "go to the hospital in a hurry", therefore, false medical advertisements have the meaning of "hitting people when they are in danger". After patients are misled by false medical advertisements, the disease can't be treated in time and effectively, and the condition gets worse, which undoubtedly increases the economic burden of patients.

3. The high illegal rate of medical advertisements cannot be effectively curbed. The direct consequence is that on the one hand, it disturbs the normal issuing, publishing and management order of medical advertising market; On the other hand, it disrupts the normal medical and pharmaceutical market order. Medical institutions spend huge sums of money, do everything possible to "scratch the ball", and even openly advertise illegally to mislead patients.

Baidu Encyclopedia —— Standards for Examination and Publication of Drug Advertisements