(1) Resource analysis of Haiwen Company

Haiwen Company was originally a traditional product enterprise capable of producing various pen products and stationery. It is a subsidiary of Shangyu Light Industry Holdings ( Group) company's wholly-owned subsidiary, with 13 product manufacturing subsidiaries and branches. The main products include: Haiwen computer products and Chinese character input devices, computer accessories, various pens, ink pads, erasers, inks, rulers, air guns and other cultural and sports supplies, white glue, ink, industrial adhesives, adhesive tapes, Multi-purpose plastics, pharmaceutical intermediates, biological additives and other fine chemical products as well as casual clothing.

From the analysis of capital resources, the net assets are 160 million yuan. With the development and adjustment of some enterprises, capital resources have been continuously optimized, but some loss-making and difficult enterprises have non-performing assets.

From the analysis of brand resources, the main brands include "Haiwen", "Panda", "Guiguan", "Hero", "Butterfly", "Shangxin", etc. Among them, "Panda", "Guiguan" and "Hero" have been rated as Shanghai's famous brand products for three consecutive years, and "Panda" and "Hero" have also been rated as Shanghai's famous trademarks, forming a certain amount of crystal brand resources. However, according to the requirements of international brands, there is a large gap. Due to the small overall investment in the brand and the erosion of counterfeit products in the market, brand resources have been depleted and the brand value is not yet large.

From the perspective of human resources analysis, due to the influence of the labor allocation model under the planned economic system and the emergence of some loss-making enterprises, the original workforce is aging and there are many redundant employees, while the new labor force is difficult to supplement, and the overall human resources The situation is high loss and low replenishment. There are problems with the quantity structure and quality structure, which keeps labor productivity at a medium to low level. In addition, the added value of some enterprises' products is not high, which affects the efficiency of resource allocation.

The main reasons for the problems in Haiwen Company's resource allocation are:

(1) The shortcomings of the original system caused the company to have more directive allocations and independent allocations in resource allocation. There are few sexual configurations, which affects the rationality of the configuration.

(2) In terms of the concept of resource allocation, business operators attach great importance to the allocation and investment of product production resources, but neglect the investment and allocation of brand resources, human resources, and sales network resources, causing the enterprise resource structure ratio to be inconsistent. balance.

(3) The impact of the original employment and distribution system. This causes difficulties in allocating human resources and talent resources.

(4) The closed nature of resource allocation hinders the allocation of social resources and the complementary allocation of advantageous resources between enterprises, and does not give full play to the effective value of resources, especially for loss-making and difficult enterprises due to their operating conditions. Not good, some resources fail to play their due role, or some equipment cannot be updated and become "dead" resources.

(2) Basic ideas and operation methods of Haiwen Company’s resource allocation

With my country’s accession to WT() and the acceleration of the global economic integration process, Haiwen Company has brought challenges and opportunities. After foreign mid-to-high-end products enter our country, they will definitely have a certain impact on the domestic pen-making industry. In recent years, due to new technological revolutions and product innovations, as well as relatively high labor costs, developed countries are turning labor-intensive and affecting production into Environment-related products are being produced in developing countries; and domestically, labor-intensive products are also being transferred from the east to the west due to differences in labor costs. In this international gradient transfer, foreign businessmen need to choose partners in China and expand the scale of production and operation. This has introduced foreign investment, joint ventures, and cooperation into the pen-making industry, adopted new technologies, new processes, and new materials, improved product quality, and increased Adding value, integrating resources, and effectively allocating resources provide opportunities.

1. The basic idea of ??resource allocation of Haiwen Company

According to the development strategy and implementation of Haiwen Company, the basic idea of ??resource allocation is to grasp three principles:

(1) Optimization and integration principle . To improve the efficiency of resource allocation, we must first optimize and integrate existing resources. Based on the analysis of Haiwen Company's superior resources, effective resources and "dead" resources, the overall integration and optimization of resources was carried out by methods of expanding superior resources, optimizing effective resources, revitalizing "dead" resources, and stripping off ineffective resources.

(2) Pay attention to the principle of efficiency. Only through rational allocation and scientific allocation of resources to maximize efficiency can the capital appreciation of an enterprise be realized. Haiwen's product markets are all completely competitive markets. Enterprises that can survive and develop in the market must be enterprises that maximize the efficiency of resource allocation.

Therefore, scientific decision-making and reasonable methods must be used in resource allocation to ensure that the efficiency of allocation is maximized.

(3) Focus on positioning principles. Haiwen Company's resources are limited, and the allocation of limited resources must be coordinated with the product positioning, strategic positioning, and market positioning of the main business, so that the focus of resource allocation is clearer, the degree of concentration is higher, and the effective effect is stronger.