MTC Telecom was established in 1993 and headquartered in Moscow. It is a mobile network operator in Russia, Ukraine, Armenia and Belarus. By the end of 217, MTC had more than 16.5 million users in four countries, of which Russia had a market share of 31% and 78.3 million users, making it the largest mobile network operator in Russia.

on June 24th, MTC updated its brand positioning, including launching a brand-new logo slogan "for a better day" and a visual image system to reflect the company's transformation in the new market and its strategy of developing digital products.

The new logo will release the original eggshell-shaped symbol from the red rounded rectangular background box and form a whole with the word mark. In addition, the redesigned sans serif body enlarges the scale, weakens the graphics, and makes it easier to highlight the text part in the complete logo.

in terms of visual style, MTC will get rid of irrelevant production concepts and focus on more dynamic forms, reflecting the direction of the company's business digital products. The core element of the brand is the red stripe, which is derived from the typesetting of the new MTC logo.

It is reported that the brand-new image of MTC was jointly completed by British ASVK Consulting Company and Russian BBDO Branding Company.