"Xuanyuan Sword" is a series of role-playing computer client games produced and published by Daewoo Information Co., Ltd. It enjoys extremely high popularity and visibility in mainland China, and enjoys certain rights to the well-known trademark "Xuanyuan Sword" (for related content, please click on the Trademark Law of the People's Republic of China and the People's Republic of China in the reference materials below). The movie "The Legend of Xuanyuan Sword" uses "Xuanyuan Sword" as part of the movie title without the consent of Daewoo Information Co., Ltd., misleading people into thinking that the movie is related to the game "Xuanyuan Sword" and making money from it, which is an infringement.
The film producers ignored the majesty of the law and blatantly committed infringements.
After Daewoo issued an infringement statement, the film officially posted on Weibo, saying that the term "Xuanyuan Sword" has existed since ancient times and is not Daewoo's original creation. After research by netizens, they found that the word Xuanyuan can be found in ancient books, but the Xuanyuan Sword was actually created by Dayu. Daewoo later announced that it would resolve the infringement issue with the "Legend of Xuanyuan Sword" court.
The subsequent development was shocking. The film official and the director's Weibo publicly abused netizens for "growing up eating food." Original text: The movie Xuanyuan Sword Legend directed by me was maliciously attacked. I am very angry about this. Whether the infringement can be resolved through legal means. Such despicable means should not be used to attack our movie. Some game fans, you grew up eating food. Of? I have nothing against game fans, but it's a crime, you know? The person who shot and disseminated the Sanlitun video was born in the 1990s and has been detained. We have already called the police! This matter is not over yet!
The movie's official Weibo "Movie Legend of Xuanyuan Sword" also publicly scolded players for being brainless fans of the game.
On July 23, 2015, the director and promoter of "Legend of Xuanyuan Sword" started a scolding war on Weibo. Director Li Zhixian complained that the promotion company "takes our promotion money and scolds me and the movie." , threatening to sue the publicity company. Not to be outdone, the official account of the movie promoter forwarded a reply, saying that the director "jumped over the wall". Netizens onlookers questioned that this was a joint hype between the two parties: "I have never seen such a unique marketing style."
The movie "Legend of Xuanyuan Sword" directed by Li Zhi has been very popular since it was released. Taiwanese online game companies have repeatedly criticized the film's title for infringement, the film's official blog has been stolen, and the promotion company has been harassed with threatening phone calls, etc. The director even directly quarreled with game fans on Weibo, claiming that netizens grew up eating food. Unexpectedly, the next night, the director posted on Weibo that he was thrown feces on the street by a strange man.
The director of the film, "Director Li Zhi," had feces thrown at him in the street. The director's clothes were stained with feces and he said, "Just wait, don't let me find you!!!". Original text: I suspect that I said the wrong thing on Weibo and asked my fans to eat shit. As a result, the fans were so angry that they threw shit at me. This is the photo of the crime scene. The guy who threw shit at me, please wait, don’t let me find him. you! ! ! Although I didn't see your faces clearly, there is surveillance at the scene. I will retrieve the surveillance video tomorrow. I will punish you through legal means and avenge this shit!
In addition, the film's official Weibo and the director published a series of remarks attacking netizens and the game "Xuanyuan Sword" on Weibo, causing public outrage. And they hired navy troops to try to provoke cross-strait conflicts and achieve the purpose of justifying their illegal behavior. The methods are extremely despicable, and any attempt to maliciously provoke anyone, regardless of the purpose, will be despised by everyone.
Although the infringing film has set a new lower limit, the people's eyes are sharp, and their actions and thoughts are still seen through by netizens. Although they spent money to buy trolls, they were all blocked by the system. I really lost my wife and lost my army. Wouldn’t it be better to apologize, change my name, and delete the infringing content?
Daewoo Corporation has responded to this incident and formally sued the producer of the film.