The production, shaping and delivery of corporate promotional videos will increase customer flow for enterprises, so in recent years, all kinds of enterprises have demonstrated their strength and image through promotional videos and three-dimensional animations, while corporate promotional videos are different from ordinary e-commerce marketing promotional videos, and the former requires more rigor; From the purpose, corporate promotional films mainly promote corporate brands, while e-commerce marketing focuses more on product promotion, so it should be optimized when making. So how do corporate promotional videos attract attention?

1, the propaganda content of combining hard and soft

From the perspective of the domestic enterprise propaganda film market, most of them use background commentary, which is too formal, so the number of viewers is small, and most of the enterprise propaganda films are broadcast within the enterprise or from the media and local TV stations, so excellent propaganda content will reduce the number of viewers; The production of professionally designed corporate promotional videos should increase the story experience through the combination of soft and hard, so that the audience can trust the enterprise more, thus achieving the purpose of publicity.

2. Choose innovative film opening forms.

The production of enterprise propaganda film is different from ordinary advertising production, which has neither product characteristics nor materialized attributes. Therefore, if we still use the old-fashioned propaganda opening, the propaganda effect of the promotional film will be greatly reduced, and it is difficult to arouse the desire to watch. Therefore, Lexus animation generally starts with innovative forms, which can attract the audience's attention.

3. Unified shooting environment style.

The best production of corporate promotional videos requires not only excellent scripts and creativity, but also certain requirements for scenes. In order to cater to the corporate temperament, it is necessary to unify the shooting style, from the scene layout to the employees' clothing, which should be consistent with the corporate image and the style of the promotional film, which can greatly improve the eye-catching index.

Step 4 use music to set off the atmosphere

At present, most corporate promotional videos are made for image promotion, and the proportion of music in promotional videos is relatively small. However, in order to improve the eye-catching index, Lexus animation will definitely use music to set off the atmosphere when making corporate promotional films, but it is necessary to pay attention to the unity of the context of the promotional film when choosing music.

If we can follow the above four points, the highlight index will be greatly improved after the production of corporate promotional films is completed. And remember to include the iconic products, buildings and trademarks of the company at the beginning and end of the promotional film production, so that the audience can increase their memory and produce better word-of-mouth publicity; It is also necessary to innovate the propaganda film from the theme and style, and strive to cater to the corporate image on the premise of conforming to the production basis of the propaganda film.