I think Starbucks’ behavior is unacceptable. Any commercial venue should abide by the principles of fairness and justice, and should not discriminate against customers in any form, infringe on personal rights, and should not engage in any type of personal attacks and abuse based on personal prejudices.
This incident involves gender discrimination. After the incident, Starbucks should take immediate measures to severely punish the employees involved and publicly apologize to the female customers who were insulted. At the same time, Starbucks should also strengthen employee training so that employees can respect the rights of customers more and not discriminate or attack in any form.
As a globally renowned brand company, providing quality service is a trademark of Starbucks, but this lack of respect for human rights and injustice can seriously damage the brand image and reputation. Therefore, regarding this incident, Starbucks should take quick action to restore its relationship with customers and strengthen training to prevent similar incidents from happening again in the future.