Observing the old man of "Laofengxiang Jewelry Store", we will find that the logo of "Feng" was independent at that time, and later the phoenix pattern appeared as a trademark in the world in the early 1990 s. According to Lao Fengxiang, Lao Fengxiang's cultural heritage is essentially a kind of gold and silver culture. The core of gold and silver culture is "golden phoenix", which symbolizes a golden phoenix. As the king of birds, Phoenix is a symbol of harmony and beauty. Therefore, when the "Laofengxiang Jewelry Store" registered its trademark, it combined the "Laofengxiang" with the phoenix pattern, which is what we see now.