Corporate logo design is a way to convey corporate products and marketing information, and its basic design principles must be followed when designing corporate logos. Corporate logo design is not a symbolic operation of machines, but a fixed expression with corporate logo design as its connotation. Because, the enterprise logo design should reflect the business philosophy of the enterprise from multiple positions and all hands. This is the enterprise logo design needs special attention.

In addition, enterprise logo design must have comprehensive planning and conception before design, so as to embody the basic principles of design in enterprise logo design. Enterprise logo design should have the principles of unity, enhanced impact, humanization and feasibility. Only in this way can we better reflect the thinking and style of enterprise logo design, which is conducive to the expression of design theme.