Current location - Trademark Inquiry Complete Network - Trademark registration - What are the advantages of Yili’s brand image design?
What are the advantages of Yili’s brand image design?

Yili’s new logo design is adjusted based on the original trademark, and the brand’s Chinese name is still the main body of the design. The original blue-green scheme is retained, integrating the original ecological concepts of sunshine, blue sky and green space. In ancient Chinese, "一" means "she", which can be extended to mean you, me, him, and everyone. "Li" is a kind of benefit, and "Yili" is cited as everyone's benefit. Yili survives and develops for the benefit of consumers, shareholders, society, partners and Yili employees.