John powers, one of the founders of the brand, believed from the beginning that "loyalty to the truth of sound" has been running through all its products. From hi-fi speakers, home theaters, new media products to car stereos, every Bowles &; Wilkins products explain the standard of the ultimate original sound.

20 12, Bowles &; Wilkins officially announced the establishment of a long-term cooperative relationship with the Italian luxury car brand "Maserati", and jointly developed and produced a brand-new high-performance car audio system, which will be specially installed on Maserati cars from 20 13.

To support this partnership, Maserati and Bowers &; Wilkins will jointly carry out a series of marketing activities, including setting up mini-websites in many cities around the world, shooting short documentaries and holding publicity activities. The core of the event will be the engine notes, which are inspired by seven unique sounds made by all Maserati engines. These engine sounds will be arranged and recorded by musician and producer Howie B (U2 producer) at Abbey Road Studios in London, producing a series of unique tracks and providing high-resolution HD audio files for listening.

In addition, the cooperation between the two parties is not limited to car audio. With the launch of new car audio system products, the two parties will also cooperate to produce a series of Maserati special limited edition audio products, including high-performance speakers and headphones.