The word "Tongfang" comes from "Book of Rites". There is a sentence in the book "Confucianism has the same purpose". Fang means "morality". Tongfangbu, the earliest building in Tsinghua Garden, has long been used as a place to commemorate Confucius on August 27th every year. It means a place where "like-minded people" gather.
Tongfang Co., Ltd. is a high-tech company controlled by Tsinghua University. It was established in June 1997 and listed on the Shanghai Stock Exchange with stock code 600100. In 2005, Tsinghua Tongfang ranked among the “China Electronic Information Ranked 23rd among the "Top 500 Enterprises", it is one of the top 100 electronics enterprises supported by the Chinese government.
Tsinghua Tongfang has established four major industries: information technology, energy and environment, applied nuclear electronics technology, and biomedicine based on independent core technologies and fully combining capital operation capabilities.
In the information industry, Tsinghua Tongfang is committed to technological innovation and product development in the fields of applied information systems, computer systems and digital TV systems, providing services for e-government, digital homes, digital cities, digital education, digital media, etc. The industry provides comprehensive solutions and complete sets of equipment. At present, Tsinghua Tongfang has leading domestic technical strength and market share in the fields of computer products, informatization of major industries, digital educational resources, and digital television.
In the energy and environment industry, Tsinghua Tongfang is based on core technologies such as flue gas desulfurization, waste incineration, water treatment, and air conditioning in the business fields of artificial environment, energy environment, built environment, and water environment. , specializes in energy utilization and environmental pollution control engineering, artificial environment engineering, and has significant advantages in large and medium-sized air conditioning equipment.
In the applied nuclear electronic technology industry, a series of products with electron accelerator, radiation imaging, automatic control, and digital image processing technology as the core have reached the international advanced level.
In the biomedicine and fine chemical industry, it produces new patent medicines, pharmaceutical intermediates, raw materials and other products, and has become an emerging biomedicine high-tech enterprise.
● The Consumer Electronics Division of Tongfang Co., Ltd. (hereinafter referred to as "Tongfang Consumer Electronics Division", "Business Division"), as the main force in the information technology industry of Tongfang Co., Ltd., takes high and new technology as the forerunner. Closely relying on the talents and scientific and technological advantages of Tsinghua University, and strategic cooperation with TOSHIBA, PHILPS, JVC, etc., it has always focused on the research and development, production, sales and service of consumer electronics products.
In the fields of consumer electronics, information appliances, digital communications, digital multimedia and educational electronics, we have gradually established large-scale production capabilities, high-quality talent teams and efficient sales and service networks, forming An international operation system that industrializes high and new technologies.
At present, the business unit has built large-scale industrial parks and manufacturing bases in Shenzhen and Shenyang. Its product series include digital TV, DVD, MP3, MP4, home theater, etc., with 500,000 HDTVs, 1 million Taiwan DVD, 1.5 million MP3, MP4 manufacturing capacity.
Tsinghua Tongfang has become a well-known brand in the field of consumer electronics. It was rated as a "Famous Trademark in China" and one of the "Top Ten Consumer Electronics Companies in China" in 2005. It is one of the largest consumer electronics companies in China. .
“High quality and integrity” are the core of Tsinghua Tongfang’s brand, and “world-class” is Tsinghua Tongfang’s goal. In the fierce market competition, Tsinghua Tongfang will take "development and cooperation" as its basic strategy to become a consumer electronics supplier for the world's leading brands and create an internationally competitive enterprise.
● Introduction to Jilin Tsinghua Tongfang Technology and Trade Co., Ltd.
Jilin Tsinghua Tongfang Technology and Trade Co., Ltd. is established by Tsinghua Tongfang Co., Ltd. and Tsinghua Tai in accordance with the "double plus" spirit of Tsinghua Tongfang Corporation. Hao Technology Co., Ltd. came into being with the investment of Tsinghua Tongfang and became a platform for Tsinghua Tongfang's independent product sales agency, a technical service system and a display window for new technologies.
Jilin Tsinghua Tongfang Technology and Trade Co., Ltd. takes the high-tech industry as the forerunner and the industrialization of scientific and technological achievements as its business purpose. It closely relies on the brand advantages of Tsinghua Tongfang and the talents and scientific and technological advantages of Tsinghua University to make full use of Tongfang resources. , attracting a large number of excellent partners, standardizing market activities and operations, paying attention to training and market publicity to support the company's advantages, reducing product costs, achieving economies of scale, and bringing a large number of high-tech products with independent intellectual property rights to the market. With the help of "Tongfang people" With an aggressive and responsible attitude toward products and markets, the company has become a new force in Tongfang's information industry.
Today's Jilin Tsinghua Tongfang Technology and Trade Co., Ltd. carries the banner of national industry. Its products include consumables, computers and information products, artificial environment control equipment, instruments, electronic components, electrical equipment, etc. In the field of consumables, the company has received strong support from national ministries and commissions. The company has spent tens of millions to introduce German production lines and imported high-quality raw materials. It has successfully applied for a number of patented technologies and strives to become the "first domestic brand of consumables". It has become the unremitting goal of Jilin Tsinghua Tongfang Technology and Trade Co., Ltd. Pursue.
We will take science and technology as the starting point, exploration as the concept, and transcendence as the goal, and strive to make our career more prosperous. In terms of corporate strategic policy: adhere to "technology" plus "capital". This strategic policy runs through all of Tongfang's development preparations, business ideas and management concepts.
Technology - taking high and new technology as the guide and accumulating industrial resources.
Capital - using capital as a link and capital operation as a means to promote the industrialization process.
In terms of corporate business philosophy: "Integrity is gold" we treat customers with the attitude of "big companies, big brands, small products, new products", and strive to provide consumers with products with the best performance and price. appoint.
In terms of product design and development: focusing on the environmental protection and green concepts advocated by the country, taking the "three benefits" (environment, conservation, use) as the direction and incorporating Tsinghua's profound cultural heritage into "morality" "Incorporate it into product design.
In terms of product positioning and price strategy: Adhere to "high-end quality, mid-range positioning" and adopt a three-dimensional price strategy to enhance product competitiveness and promote a win-win situation for Tongfang partners and consumers.
On market channels: We firmly believe that those with deep channels will win the world. Channels and products are the breakthrough point for entering the market. Without channels, no matter how good the product is, it will not be realized in the market. Having channel resources is of strategic significance for Jilin Tongfang to grasp the pulse of the market and serve users. Channels are not only a tool to deliver products, but also play a role in delivering suppliers' cultural concepts and service awareness. Therefore, in marketing The principles of "four modernizations" and "four grasps", "four modernizations" (localization, diversification, standardization, and humanization), and "four grasps" (focusing on key areas, focusing on key customers, focusing on key periods, and focusing on actual results), in In terms of channel development, we follow "who develops, who benefits" and work with dealers to establish a marketing system that belongs to both parties, and a marketing method suitable for both parties, while ensuring the legality, stability, standardization, and long-term operation sex.
In terms of service concept: The company adheres to the concept of "big service" and shifts from competing in the market with products to competing in the market with services. The company follows the trend of the factory and integrates corporate service capabilities with a "customer-centric" approach to make services more efficient. Develop in a professional direction to provide customers with all-round services and value-for-money services, so that the connotation of sales has evolved into a series of services such as consulting, training, management, and maintenance. "Zero distance, zero time" service will be our unremitting pursuit. In the near future, the company will become a unique player in the field of IT services.
In terms of team building: Jilin Tongfang’s team is not just a group working together, but also pays attention to cooperation and relies on group collaboration to enable everyone to achieve their goals. All employees work together and gather everyone’s talents. Brain creativity makes the team IQ equal to the sum or multiplication of individual IQs, forming huge creativity. It is precisely because of this spirit of sharing the same boat that the battleship of the enterprise can avoid the rapids of the reef and ride the wind and waves.
Looking back on the journey, the snake suddenly breathed its last breath. In this unusual journey, we immediately stood up and paid attention to the changes in the IT situation in the world, and experienced the turbulent wave of technology. Fortunately, we have opened the door to success with countless IT talents. It is gratifying to see What is important is that we have always worked tirelessly, and what is worthy of pride is that we have summed up our experience and lessons and ushered in the dawn of victory. Looking forward to the future, horses are galloping and we are full of pride. We will never be satisfied and continue to surpass. Tomorrow we will stand on the main battlefield of the world economy with a new look and welcome a glorious new journey. May we join hands to develop together and move towards success together.
Tsinghua Tongfang Co., Ltd. is a high-tech company controlled by Tsinghua Holdings Co., Ltd. It was established in June 1997 and listed on the Shanghai Stock Exchange, with a total share capital of 575 million shares.
Tsinghua Tongfang has established four major industries: information technology, energy and environment, applied nuclear electronics technology, and biomedicine based on independent core technologies and fully combining capital operation capabilities.
In the information industry, Tsinghua Tongfang is committed to technological innovation and product development in the fields of applied information systems, computer systems and digital TV systems, providing services for e-government, digital homes, digital cities, digital education, digital media, etc. The industry provides comprehensive solutions and complete sets of equipment. At present, Tsinghua Tongfang has leading domestic technical strength and market share in the fields of computer products, informatization of major industries, digital educational resources, and digital television. (Qi Wujun)
In the energy and environment industry, Tsinghua Tongfang is engaged in the business fields of artificial environment, energy environment, built environment and water environment, focusing on flue gas desulfurization, waste incineration, water treatment, air conditioning and other core business areas. Based on technology, it specializes in energy utilization and environmental pollution control engineering, artificial environment engineering, and has significant advantages in large and medium-sized air conditioning equipment.
In the applied nuclear electronic technology industry, a series of products with electron accelerator, radiation imaging, automatic control, and digital image processing technology as the core have reached the international advanced level.
In the biomedicine and fine chemical industry, it produces new patent medicines, pharmaceutical intermediates, raw materials and other products, and has become an emerging biomedicine high-tech enterprise.
“High quality and integrity” are the core of Tsinghua Tongfang’s brand, and “world-class” is Tsinghua Tongfang’s goal. In the fierce market competition, Tsinghua Tongfang will take "development and cooperation" as its basic strategy to create a future together with global partners.
The company ranked 322nd in the 2006 Top 500 Chinese Enterprises jointly released by the China Enterprise Confederation and the China Entrepreneurs Association.