The certification standards are as follows:
1. The trademark must be registered and actually used for more than three years (including three years).
2. Trademarks are well-known and deeply loved by consumers.
3. The goods using this trademark have a large sales volume, a wide sales area and a high market share.
4. In the past three years, the trademark owner has not infringed on the exclusive right to use a registered trademark of others when actually using the trademark.
from the date when a famous trademark is recognized, if others use words identical or similar to the famous trademark as part of the enterprise name, which may cause misunderstanding by the public, the administrative department for industry and commerce shall not approve the registration of the enterprise name.