Usually, we often confuse the concepts of trademark and brand. Many people think that the two are the same, but this is not the case. Trademark is actually a legal concept, and only the Trademark Office can register it to protect the rights and interests of trademark owners. Brand is a kind of resource image, which is the user's impression of the company. From trademark to brand, this road is naturally difficult, but it is not impossible.

1, brand name is the first step. A good brand name can save 30% of advertising expenses, which is no joke. A good name can not only enable customers to capture product information, but also activate customers' rich imagination, thus generating the desire to buy goods.

2. Product quality is the key. Product quality is the key to brand, and the promotion and publicity of any brand is the key to quality. Without high-quality products, we must do an excellent promotion, that is, deceive users and deceive ourselves.

3. Packaging brand culture. First attack, if you want to conquer consumers' wallets, you must naturally conquer consumers' hearts first.

4. Let consumers trust. At present, most companies are doing the honorary certification of "credit" companies, just to give customers a signal that the company is safe, authoritative and credible, just as we are looking for a standard network and focusing on realizing the dream of brand rejuvenation for enterprises.

I believe every company has a brand dream. If you just started, don't worry. The premise of realizing brand dream is to have your own trademark.