1. What are the marketing strategies for agricultural products?

Agricultural operators regard all factors of the marketing mix as a unified whole, and integrate the marketing of products, prices, channels, promotions, etc. Factors are organically combined and based on different marketing environments, a comprehensive marketing mix strategy is developed to complete the sales of agricultural products, achieve marketing goals, and obtain operating profits.

1. The most active element of the marketing mix is ??pricing strategy.

Enterprise pricing should not only consider the affordability of consumers to promote sales, but also consider the company's cost compensation to ensure profits. 2.

The most important factor in the marketing mix is ??product strategy. Product strategy is the basis of marketing mix strategy.

The marketing activities of any enterprise must be based on products. Without products, consumers' needs cannot be met, and other marketing activities will be impossible. First of all, to predict and analyze the development trend of the agricultural product market, it is necessary to conduct market research; secondly, to formulate scientific agricultural product development plans, carry out deep processing of agricultural products, and increase the added value of agricultural products.

The prices of agricultural products are generally low, and there is little price difference between similar products. Coupled with the particularity of agricultural products themselves, the pricing strategy of agricultural products must fully consider various factors and follow the principle of high quality and low price. Implement high prices for agricultural products and specialty agricultural products to establish price differences and gain competitive advantages through high-price strategies. 3.

An important factor in the marketing mix is ??channel strategy, that is, distribution channels, and it greatly affects other factors in the enterprise's marketing mix. Creating a brand is a complex systematic project. In addition to high-quality quality, thoughtful service, leading technology and scientific management, it also requires an excellent marketing strategy.

First of all, we must establish networked agricultural product sales channels to create conditions for the market sales of agricultural products. In addition to maintaining professional market sales channels, we must attach importance to cooperation with trading companies; secondly, we must formulate agricultural product advertising strategies and improve the brand of agricultural products. visibility. Promotional strategy is an important part of the marketing mix and plays a very important role in the company's marketing activities.

The marketing of agricultural products must be cautious in the use of promotion strategies. The most important thing is to reasonably budget the promotion role around the marketing goals, and selectively use personal selling, marketing advertising, business promotion and publicity within the scope of the promotion budget. *** relationship and other promotional means.

2. What are the skills and essentials of agricultural extension communication?

The skills and essentials of agricultural extension communication: (1) Leave a good first impression, pay attention to appearance and appearance Expression, language style, self-confidence, etc.; (2) Be a close friend of farmers, correctly handle the relationship with farmers, be more in touch with them, and care more; (3) "Identify" before communicating with farmers, and cultivate a sense of the farmers. Emotions and shorten the distance with farmers; (4) Be good at using people's superstitious psychology of successful people to make farmers interested in you; (5) Correct the relationship between "teaching" and "learning" and communicate with the masses. Learn from the masses; (6) Use appropriate language and phrasing, and be good at inspiring farmers to ask questions; (7) Pay attention to the combined use of communication methods and necessary repetitions; (8) Be mentally prepared for emergencies and be flexible response.

3. What are the purposes and commonly used methods of agricultural extension research

Agricultural extension is a kind of research that disseminates knowledge and information, popularizes science and technology, changes people's ideas, and improves people's thinking. The systematic engineering of comprehensive quality and ultimately improving economic and social benefits not only has many people to work with, but also many people are engaged in this undertaking. Many inherent regularities need to be studied and discussed.

Through the exploration of *** relevant department officials, community organizations, scholars and front-line extension workers, agricultural extension research work has laid a certain foundation.

As grassroots agricultural extension personnel, the focus of their research work is on the investigation and research of farmers' needs and behavioral patterns, research on farmers' preferred extension methods, research on extension effects, and research on consultation for farmers' decision-making, etc.

The purpose is to summarize experience, explore rules, guide practice, and improve standards. Commonly used research methods include interview method, questionnaire survey method, field investigation method, case analysis method, document analysis method, etc.

4. What are the common problems in the sales of agricultural products

Common problems in the sales of agricultural products (1) The circulation of agricultural products is not smooth, and it is common for farmers to "increase production without increasing income".

(2) The degree of marketization of agricultural products needs to be improved. In recent years, although the self-sufficiency rate of agricultural product production has continued to decrease and the degree of commercialization of agricultural products has become higher and higher, the current processing conversion rate of agricultural products in our country is only 20-30.

Moreover, the proportion of deep and finely processed products is too small, and the value-added benefits of processing agricultural products are relatively low. The short processing chain of agricultural products inhibits the marketization level of agricultural products and restricts farmers' income increase.

The competitiveness of agricultural products is not strong. They often only focus on the price factors of the products and ignore non-price factors, such as brand, quality, packaging, service and origin image. Many factors cause a contradiction between supply and demand. On the one hand, the price of agricultural products There is a backlog; on the other hand, consumers are not satisfied. (3) The functional positioning of each main body in the circulation system of agricultural products is unclear.

Nowadays, farmers are both the main body of production and circulation. The circulation of agricultural products remains in the underdeveloped primary stage, and the market cannot better realize its regulatory function. The circulation of agricultural products in my country is mainly spot trading. In fact, agricultural products on the market must be sold out as soon as possible, and the transaction price often depends on the supply and demand situation.

Large price fluctuations increase the risk cost of agricultural product transactions. Therefore, it is urgent to clarify the responsibilities of each main body of the agricultural product circulation system and establish an organic agricultural product trading market mechanism with independent guidance, orderly competition, and taking into account the interests of enterprises and farmers.

(4) The small-scale production of farmers cannot meet the needs of the large market. At present, the average farmland in our country is only about 7 acres per farmer. The scale of production is too small, which results in the agricultural products provided by farmers to the market being too scattered and the commodity rate is not high. The direct consequence is that the market cannot get a balanced supply of agricultural products and it is easy to Amplifying the fluctuations in the agricultural product market also increases the blindness of agricultural product production.

Facing the complex large market, due to farmers’ own quality and other reasons, as well as the absence of agricultural product circulation intermediary organizations and insufficient organizational innovation, farmers have weak negotiation capabilities and rarely establish stable relationships with companies (customers). In the agency sales relationship, one can only passively accept the price of agricultural products. The degree of organization of farmers entering the market is not high and they cannot adapt to the requirements of market competition. The market risks are high, which affects the profits of agricultural products.

Due to objective conditions, it is now possible to find a new marketing method for agricultural products and connect small-scale production of agricultural products with the large market under the current situation where farmers cannot change their small-scale production.

5. Application of agricultural extension methods

Agricultural extension methods refer to different forms of information dissemination methods adopted by agricultural extension departments, extension organizations and extension personnel to achieve agricultural extension goals.

Agricultural extension methods are generally divided into three categories: mass communication method, collective guidance method and individual guidance method. 1. Mass Communication Method Mass communication method refers to the method by which agricultural extension personnel transmit relevant agricultural information to agricultural extension objects through mass communication media.

The media in mass communication law refers to the carrier, channel, intermediary, tool or technical means of information transmission. 2. Collective Guidance Method The collective guidance method refers to a method in which extension personnel provide guidance and disseminate information to a group of promotion targets with the same or similar characteristics (same needs, same problems) at the same time and place.

The collective guidance method has the following characteristics: 1. It has more objects and is more efficient. 2. Two-way communication and timely feedback.

3. It is difficult to meet everyone’s special requirements in a short time.

There are many forms of collective guidance methods. Common ones include collective meetings, demonstrations, field visits, short-term training and farmer field schools.

3. Individual guidance method The individual guidance method is an extension method in which extension personnel contact individual farmers and provide information and suggestions to farmers. The characteristics of the individual guidance method are as follows: (1) Highly targeted.

(2) Two-way communication. (3) The amount of information sent is limited.

The individual guidance method mainly includes visits to farmers, reception of visitors, letter consultation, telephone consultation, etc.: .

6. What is the importance of online marketing of agricultural products?

Recently, people always ask how to do "Internet agriculture". This is a big topic. The situation in different places is so different that it is difficult to tell. One set of methods is just right for someone's actual situation, but we can think about what good models are currently available from an industry perspective, so as to find out our own way.

For example, how to use the Internet to sell agricultural products is the most concerned issue for all producers. Although the term "Internet" has become widespread, in fact it is a very insightful term. As an advanced factor of production, the value of the Internet is the same as the use of electricity. With the transformation of electric carriages into high-speed trains, The speed and efficiency have been greatly improved, and the transformation of Internet "stores" into "e-commerce" has brought great expansion of time and space. For the first time, human tentacles can touch any corner of the world at any time. .

This is the Internet. It makes the world more equal. It empowers you and gives every ordinary person the ability to integrate resources and operate, plan and promote things that were previously unimaginable. When it interacts with all walks of life When combined, wonderful chemical reactions will occur. This is the charm of the "Internet". "Internet" is not subversion, but integration. From an agricultural perspective, it is the agricultural Internet. If we look specifically at the sales of agricultural products, it is the various sales platforms of the "agricultural product Internet".