The meaning of "township" is: the hometown of grapes and the capital of fine wine. The French word "LES CHAMPS D'OR" is homophonic, meaning golden fields.

Xiangdu Enterprise Spirit: Be a good person before doing things, and the details will produce results. Learning requires perseverance, and humility encourages progress. Focus on practical results and implement without excuses. Always be grateful, communication is better than understanding. Excellent quality and endless efforts.

Xiangdu’s vision: to be China’s Lafite

Xiangdu’s mission: to allow all those involved to experience pleasure.

Xiangdu’s core values: create health, achieve employee success, strive to surpass, and give back to society.

Xiangdu’s concept of quality: Good wine is grown;

One acre of land, one barrel of wine, one grape plant, one bottle of wine;

Product quality is unlimited It’s a small matter, the factory product quality pass rate is 100%.

Chronicle of Xiangdu Major Events

2012

In January, it passed the autonomous region’s “Leading Agricultural Industrialization Enterprise” review for the third time.

In June, it won the "Wineyard with the Most Development Potential Award" selected by China Wine Review.

In June, Xiangdu Anthony and Xiangdu Lafitte won the most popular wine brands on the Shaanxi Wine List, and Xiangdu Collection won the 2011-2012 Shaanxi Real Estate Business Reception Wine.

In August, the "Xiangdu" brand won the "Snow Lotus Gold Award" at the first Xinjiang Brand Festival.

In August, it won the "Golden Spectrum Award" in China's red wine industry at the 6th China Brand Festival.

? In August, at the Guangdong International Liquor Products Exhibition, Xiangdu Anthony, Xiangdu Agni and Xiangdu Collection respectively won the honor of "two golds and one silver".

In September, Xiangdu dry red series won the gold medal at the 10th China International Agricultural Products Fair.

In September, Zou Jiyun, the chief winemaker of Xiangdu, was rated as a juice and wine judge by the National Wine Quality Committee.

In September, Xiangdu Winery became the designated A-level supplier for the second China-Asia-Europe Expo.

In October, Xiangdu series products won the (Shanghai) Gold Award for Quality Products at the Shanghai Exhibition of Xinjiang Famous Specialties and Deeply Processed Agricultural Products.

In November, the 10th China Food Safety Year was jointly sponsored by the Ministry of Industry and Information Technology, the Ministry of Agriculture, the State Administration for Industry and Commerce, the General Administration of Quality Supervision, Inspection and Quarantine, the State Food and Drug Administration, and the China Food Industry Association. At the meeting, Xiangdu Liquor was awarded "China's Top Ten Food Safety Enterprises" and "China's Advanced Unit for Food Industry Chain Safety Management". The company's chairman Li Ruiqin was awarded the "Top Ten National Food Safety Figures", and the general manager Zou Jiyun was awarded the "Advanced Individual in China's Food Safety Industry Chain Management".

In November, Xiangdu Rosé Wine won the "Golden Rose" award in the National Rosé Challenge.

In November, Xiangdu Tianhong won the third prize for special wine at the Five Color Coast New Wine Festival.

In March 2011,

Xiangdu Liquor received the "3A Standardization Good Conduct Certificate" issued by the Quality and Technical Supervision Bureau of the Xinjiang Uygur Autonomous Region;

4 In September, the first purely managed wine fund product in China - "SDIC Trust Wine Fund" was established. This is a fund based on Xiangdu Agni wine products, realizing the first integration of domestic trust brands and high-end red wine brands. . Xiangdu Agni auctioned a single piece for 220,000 yuan.

In March, "Xiangdu" won the "Best Brand Award" from the Autonomous Region Liquor Distribution Association.

From April to October, it participated in the Xi'an World Horticultural Exposition and became the only featured product on display in the "Harmonious Xinjiang Garden".

In May, Xiangdu series products won the gold medal at the 5th China International Organic Food Expo;

In May, Xiangdu Anthony was awarded the 5th China International Organic Food Expo Exhibition and Biofach China 2011 Gold Award.

In August, the China Wine Festival and Yanqi County’s first wine fair, Xiangdu Wine Tasting, were grandly held at Xiangdu Wine Castle.

In August, the second "*** Win in Xiangdu" was held in Xiangdu Wine Castle, with more than 180 participants.

In August, Xiangdu Anthony won the silver medal at the China International Light Industry Exhibition;

In September, Xiangdu Liquor was identified as the chief executive of China's first Asia-Europe Expo strategic partners.

In September, Xiangdu series products won the title of "Xinjiang Famous and Featured Products" in the "Xinjiang Good Place-The First Xinjiang Characteristics Selection" event.

In October, Xiangdu series products won the "Product Gold Award" at the second Xinjiang Agricultural Products Beijing Fair.

In November, "Xiangdu" was recognized as a well-known trademark in China by the State Administration for Industry and Commerce.

In November, Xiangdu series products won the gold medal at the 2011 Xinjiang Famous, Special and Deeply Processed Agricultural Products Shanghai Exhibition.