In recent years, more and more entrepreneurs and companies have been faced with trademark infringement, trade name disputes, and domain name squatting. This type of dispute case not only wastes a lot of time, but also causes losses to the company. When establishing and operating online brands, should entrepreneurs and enterprises require uniform trademarks, trade names, and domain names? So what are trademarks, trade names, and domain names? Let the editor of Legal Express help you introduce the relevant definitions.

TradeMark is a mark used to distinguish one operator’s brand or service from the goods or services of other operators. my country's Trademark Law stipulates that for trademarks approved and registered by the Trademark Office, including commodity trademarks, service marks, collective trademarks, and certification marks, the trademark registrant enjoys the exclusive right to use the trademark and is protected by law.

TradeName is the manufacturer’s trade name or company name. As a specific symbol of an enterprise, a trade name is an expression of the legal personality of the enterprise. Trade name mainly refers to the part of the business name used by operators engaged in production or business activities to express their business names when registering. It is the specific logo and name of factories, shops, companies, groups and other enterprises, and enjoys the exclusive right to use it in accordance with the law.

Domain name (DomainName) is the name of a computer or computer group on the Internet consisting of a string of names separated by dots. It is used to identify the electronic location of the computer during data transmission (sometimes also referred to as Geographical location), the name registered by enterprises, governments, non-governmental organizations and other institutions or individuals on domain name registrars. It is the network address for mutual communication between enterprises or institutions on the Internet. At present, domain names have become one of the necessary products for Internet brands and online trademark protection.

There are currently three standards circulating online about how entrepreneurs and companies should name and protect their products:

1. Give the product a good name and clearly express the product. , you will know what you do at a glance;

2. Register a protected trademark for your product name;

3. The Chinese name corresponding to the product name is .com (that is, Domain name) must be in your own hands;

If all three are met, it will save entrepreneurs and companies at least millions in promotion costs.

Trademarks, trade names, and domain names are both different and closely related:

Trademarks are now increasingly favored by entrepreneurs and enterprises. The wide scope of trademarks, Perhaps it is because entrepreneurs and companies have discovered the importance of trademarks, or perhaps because trademarks are unpredictable and value-added intangible values.

Compared with trademarks, trade names have their own shortcomings. In terms of the scope of protection, most of them are limited to one area (except for registered ones). Of course, a business name has its own existence, similar to a person's ID card name. If it can be unified with the trademark, the shortcomings will be taken out and the advantages will be brought into play.

The choice of domain name directly affects the development of entrepreneurs and enterprises. A good domain name is like giving entrepreneurs and enterprises a feeling of riding the wind and waves. Only when they are satisfied can they do a better job. Entrepreneurs and businesses bring more profits.

It can be seen that in order to have a complete system of intangible assets structure for entrepreneurs and enterprises on the road to online branding, these three parts must be done well, and each one is indispensable. The uniformity of trademarks, trade names, and domain names is particularly important.