More and more Chinese brands are beginning to enter the international market, and English is a common international language. Therefore, in order to gain exposure to internationalization, many companies are applying for registered trademarks in English to use their trademarks. Better participate in international market competition. However, many companies are troubled during the process of registering English trademarks. Why are Chinese and English combined trademarks rejected?

1. Negative connotations of trademarks leading to rejection

The "Trademark Law" stipulates that signs that are harmful to socialist morals or have other adverse effects shall not be used as trademarks, nor may they be applied for as trademarks. Registered trademark. Therefore, when applying for an English trademark, the applicant needs to pay attention to the meaning of the English trademark, and must not apply for a registered trademark with a sign that is of low style and does not conform to my country's public order, good customs and socialist morals.

2. Containing the name of a country or a famous city leads to rejection

The "Trademark Law" stipulates that signs that are identical or similar to foreign country names, national flags, national emblems, military flags, etc., or Place names of administrative divisions at or above the county level or foreign place names known to the public shall not be used as trademarks. Therefore, when submitting an English trademark registration application to the Trademark Office, applicants need to pay attention to whether the above regulations have been violated.

3. The meaning of the English trademark is similar to the Chinese trademark, resulting in rejection

A trademark is a sign that distinguishes the source of goods or services, so it is not allowed in the same or similar goods and service categories. There is an identical or similar trademark, otherwise the trademark effect will be lost. When the Trademark Office examines an application for registration of an English trademark with a specific meaning, it will not only examine the constituent elements of the trademark, but also examine the Chinese meaning of the trademark and whether it is similar to a registered Chinese trademark. This is also a combination of Chinese and English trademarks. Reason for rejection.

4. The meaning of English trademarks can easily cause misunderstanding and lead to rejection

The provisions of the "Trademark Law" are deceptive and can easily cause the public to misunderstand the quality and other characteristics of the goods or the place of origin. The logo may not be used as a trademark. If a trademark with expectations is used in commercial activities, it may easily cause confusion and misunderstanding among relevant consumers and disrupt the normal market order.

5. Rejection due to duplication or similarity with existing trademarks

The number of English trademark applications for registration is increasing day by day, but the number of English trademarks approved for registration by the Trademark Office is very limited, because these applications There are various problems with registered English trademarks, so the Trademark Office can only reject their applications.

6. The following materials should be submitted when applying for rejection of review application

(1) Application for review of rejection of trademark registration application (home page). If you entrust an agent, you must submit a power of attorney;

(2) Application for review of rejection of trademark registration application (text format);

(3) Notice of rejection from the Trademark Office and its attachments (original)

7. Note Matters

When the Trademark Office examines English trademarks, it will focus on whether the trademark is distinctive, whether it is similar to a registered trademark, whether it is likely to have adverse social impact, or whether it is likely to cause confusion among consumers. etc.; Therefore, before applying for an English trademark, applicants need to conduct a trademark search in advance to avoid the above problems in the applied trademark, so as to increase the success rate of registration.

The above is related to the rejection of Chinese and English combination trademarks. Is the success rate of trademark rejection review high? If you have other questions, you can consult Intellectual Property for more details. Is the success rate of trademark rejection review high? Trademark rejection review materials