The unique design language of Mengjie products conveys a concept of loving home life. The company insists on being user-centered, taking "love, precision, beauty, and health" as its standards, and is committed to developing high-tech products. As the English translation of "MENDALE" refers to, Mengjie relentlessly pursues excellent product quality and adheres to high standards of materials and fine craftsmanship. In 2002, the State Administration for Industry and Commerce recognized the "Mengjie" trademark as a "China Famous Trademark"; the State Administration of Quality Supervision, the State Administration of Quality Supervision, recognized the "Mengjie" brand bedding as a "Chinese Famous Brand Product"; in 2005, Mengjie was awarded the "Chinese Famous Brand" again. Won the "Hunan Provincial Quality Management Award"; in 2006, Mengjie bedding was rated as a national inspection-free product. At present, Mengjie's products cover 8 categories, including embroidery kits, quilted embroidery kits, quilt cores, blankets, mattresses and other home accessories, with more than 2,600 varieties. Mengjie has successfully built a marketing network based on counters and specialty stores in large shopping malls across the country with its unique and stable chain operation method. Currently, the company has 852 specialty stores and 810 specialty counters across the country, with a business area of ??130,000 square meters. A strong marketing network leads the industry.

The Mengjie Home Textiles Dangdang flagship store settled on the Dangdang platform in June 2012. Within one year of operation, sales have doubled, from the initial monthly sales of 100,000 to 150,000 to the current monthly sales of 300,000 to 400,000, becoming the top 3 merchants of Dangdang home textiles. Zhou Xingxing predicts that in the second half of the year, the monthly sales volume of Mengjie Home Textile Dangdang store will reach 800,000-1 million, becoming the first in the category.