Internal environment: According to Tang Binsen, founder of Yuanqi Forest, 95% of Yuanqi Forest’s products have not yet been launched, and 2021 will be a big year for Yuanqi Forest’s products. In order to launch a strong product lineup, Yuanqi Forest has applied for and registered more than 100 trademarks, including convenience foods, beer beverages, alcohol, medicine and other categories. Since the launch of its first commercially available drink, Rancha, in 2016, Yuanqi Forest has been launching new concept products at a faster pace. Starting from Rancha, daily tea, sparkling water, muscle water, bodybuilding light tea, milk tea, alien functional drinks, and perfect sparkling juice, the time intervals between the launch of these flagship products are roughly 16 months and 10 months. , 7 months, 6 months, 4 months. Tang Binsen called 2021 his "product year" at last year's dealer conference. In line with his product year, Tang Binsen proposed a target task of achieving sales of 7.5 billion yuan in 2021. External environment: Sparkling water is a drink with a fresh taste, fine bubbles, and various fruit flavors. It is a relatively popular health drink. Sparkling water, which focuses on the concepts of "sugar-free" and "healthy", has begun to become a hot topic in the market. Sparkling water can temporarily increase the feeling of fullness, and also has the effect of increasing appetite to a certain extent. The weakly alkaline soda water is not only good for nourishing the stomach, but also relieves the symptoms of indigestion and constipation. It has the effects of beautifying the skin, preventing skin aging, and increasing appetite. As people's health awareness increases, how to drink water has become a hot topic in teahouses after meals. In daily life, drinking water is no longer limited to mineral water, purified water, functional drinks and tea drinks. There is a deeper demand for the health and functionality of drinks. Low sugar, low calorie, less additives and light drinks have gradually become In terms of consumption trends, light-flavored drinks represented by soda water are highly sought after, and the industry prospects are limitless.