The store logo can be regarded as the logo of the store.

You can enter the "Seller Center" - "Store Management" - "Basic Store Settings" page to upload or change the store logo image.

The image file formats required for uploading store logos are GIF, JPG, JPEG, and PNG. The file size should be within 80K. The recommended size is 80PX*80PX (store logos larger than 100PX*100PX will not be displayed).

The store logo can be generated through image production software or added with lines on the web page.

Store logo production process:

Search Taobao shop logo production on Baidu and choose online production

2. Choose a pattern you like for production

3. Enter the store name, click Create, Save

1. The leadership of Taobao store logo

Taobao store identification design is the core of Taobao store visual communication elements, and it is also the core of Taobao store visual communication elements. The leading force in store information communication. The leadership position of the logo is a concentrated expression of the Taobao store's business philosophy and business activities. It runs through and is applied to all related activities of the Taobao store. It is not only authoritative, but also reflected in the integration and diversity of visual elements. Other visual elements The elements are all centered around the logo as a whole.

2. The styling of Taobao store logos

Taobao store identity design features rich themes and forms, such as Chinese and foreign fonts, angular patterns, Chinese and foreign fonts, patterns , abstract symbols, geometric figures, etc., so the changes in logo shape appear particularly lively and lively. The quality of logo graphics not only determines the effectiveness of the logo in conveying the Taobao store's situation, but also affects consumers' confidence in product quality and Taobao store image recognition.

3. Recognition of Taobao store logo

Recognition is the basic function of Taobao store identification design. The use of unique logos to distinguish Taobao stores and their products is a "sharp tool" for competition in the modern personal e-commerce market. Therefore, the visual symbols through overall planning and design must have unique personality and strong impact. In CI design, the logo is the most important design element that has the information transmission function of Taobao store visual recognition and identification.

4. Identity of Taobao store logos

The logo image designs the business philosophy of Taobao stores, the cultural characteristics of Taobao stores, the scale of Taobao stores, and the content and characteristics of operations. Therefore, It is a concrete symbol of Taobao store spirit. Therefore, it can be said that the public’s recognition of the logo is equal to the recognition of Taobao stores. Only when the business content of a Taobao store or the actual status of a Taobao store is consistent with the external symbol - the Taobao store logo, will it be possible to gain unanimous recognition from the public.

5. Systematicness of Taobao store logo

Once the Taobao store identity design is determined, the logo should be refined, including the combination of the logo and other basic design elements. Regulation. The purpose is to plan the application of future signs and achieve systematic, standardized and standardized scientific management. Thereby improving the efficiency of design work and maintaining a certain level of design. In addition, when the visual structure becomes diversified, powerful logos can be used to unify all related Taobao stores, using a unified logo with different colors, the same appearance with different patterns, or the same logo pattern with different structures to strengthen the systematization of related Taobao stores. Spirit.

6. The contemporary nature of Taobao store logos

Faced with the rapidly developing society, the ever-changing life and ideology, and the constant market competition, modern Taobao stores must have the logo form Distinctive characteristics of the times. Especially for many old Taobao stores, it is necessary to review and improve the existing logo image. On the basis of retaining the old image, adopt a fresh, concise, clear and easy-to-remember design form. This can make the Taobao store logo have a distinctive contemporary look. feature. Usually, the logo image is updated every ten years. It represents the spirit of Taobao stores seeking innovation, innovation, and pursuit of excellence, and avoids the increasingly rigid and outdated image of Taobao stores.

7. The malleability of Taobao store logos

Taobao store identification design is the most widely used and most frequent visual communication element, and must be widely used in various communication media. Logo graphics should be designed in a variety of corresponding and scalable variants according to different printing methods, production technology, material textures and application projects to produce appropriate and appropriate effects and expressions.

Reference link: Baidu Encyclopedia—Taobao store logo