The design concept of Yunnan Baiyao: aims to enhance the awareness of the Yunnan Baiyao toothpaste brand among young people, cultivate the target consumer group of young white-collar workers aged 25 to 35, and convey the Yunnan Baiyao toothpaste's "enjoying life with a healthy mouth" "Happiness" brand.

Logo design concept: Baoxianghua, symbolizing that Yunnan Baiyao comes from the plant kingdom. The treasure gourd in the middle symbolizes the hanging pot to help the world and dedicate it to your people. The elixir above symbolizes insurance, which represents the good health of Baiyao. therapeutic effect.