(1) A company’s products can be instantly recognized by consumers through trademarks. The quality of the product itself is of course very important, but if there is a good trademark as a guide, consumers can quickly remember the product and it will be easier to accept it.

(2) Improve the profit level of the enterprise. The same product, combined with the popularity of the trademark, can bring higher prices and higher sales than the original, bringing more profits to the company.

(3) Directly benefit from the trademark licensor’s huge promotional activities. In order to maintain the market position and popularity of the trademark, trademark licensors must constantly cultivate the role of the trademark, remind consumers of the existence of these brand trademarks, and attract more attention from consumers. The promotion of these trademarks will directly bring better sales performance to the licensees.

(4) Gain immediate interest and acceptance from retailers (sales channels). A simple and easy-to-remember brand mark will easily enter distribution channels. With the help of authorized brand trademarks, licensees can quickly enter dense channels and have more extensive contact with consumers.

(5) The authorizer can most effectively obtain guidance and assistance in personnel training, organizational design, operation management, etc., learn and even improve its good business model to drive the development of the company's own products.

In terms of product marketing, with trademark and brand authorization, you can also get a professional business team to coach the expansion and operation of channel business; a professional marketing team to plan national brand promotion and advertising strategies; a professional technical team Provide guidance on store space planning and overcoming professional and technical problems; a professional training team to assist training channel franchisees in business development, and train store staff to present brand quality, etc.