3 15 brand determines the efficiency of the enterprise. Brand is not only a legal symbol, but also a concept different from trademark. Brand is an interest symbol, a single interest point or reason, which allows customers to make lasting choices without thinking.

In the buyer's market, the brand determines the fate of the enterprise, and the brand can give the enterprise the pricing power, which can enable the enterprise to break through the space limitation and expand the market share.

More and more enterprises realize the importance of brand certification in developing domestic and foreign markets. Therefore, with the help of brand certification, the voice of improving enterprise management level, building enterprise brand and improving enterprise credit is getting higher and higher, and the number of enterprises and products that choose brand certification increases sharply. Enterprises regard obtaining brand certification qualification as an important means to win customers and survive and develop in the fierce market competition, and will do everything possible to create conditions and actively carry out certification work. Such market demand will inevitably produce a large supply of brand certification industry, so a large number of brand certification institutions will intervene in the brand certification team and form competition in the brand certification industry.