"Sports, performance, free and easy sportsmanship" never stops! just do it！ Do what you want, as long as you are different, as long as you act! )
adidas- German sports brand (As we all know, adidas is one of the famous sports brands in the world today, and together with Nike, Reebok and other brands, it occupies the main market share of global sporting goods consumption. Since ADIDAS was founded in 192 (the trademark "Adidas" was registered in 1948), it has had both successes and failures. The ups and downs in these commercial wars are closely related to their brand positioning and development strategies. Examining the development history of Adidas and the gains and losses in the process of brand management is undoubtedly of great reference value for the development of China's burgeoning sporting goods industry.
puma- German sports brand (the history of PUMA in the past 5 years has been written on great sports achievements. PUMA accompanied Billy, the king of the ball, to the final of the World Cup and Baker, the tennis player, to dominate the lawn in Wimbledon. Cooperate with the top athletes and constantly pursue the latest technology to make the best sports equipment. Founder Rudolf Dassler established the German brand PUMA in 1948. PUMA has been playing an important role in sports for decades. In recent years, it has successfully combined fashion/sports and become one of the favorite brands of young people. )
prada- Italian designer brand (brand file:
(1) Founder:
Mario Prada and Brother Mario Prada
(2) Place of registration: Milan, Italy (1913)
(3) Designer:
① Before p>①p>②1978, to operate leather. Is the granddaughter of the brand founder Mario Prada. He received a doctorate in political science and was once active in politics. In the late 197s and early 198s, he turned to fashion design, inherited and promoted the Prada style left by his grandfather, making this brand a hot and well-known trademark in the world today.
(4) Brand line:
①Prada Prada
②MIU MIU Miu Miu
(5) Category: leather goods, ready-made clothes for men and women, shoes and accessories
Prada is a very popular brand all over the world, especially in Asia in recent years. Her history is longer than people think, dating back to 1913 at the beginning of this century. At that time, Prada was a retail store specializing in leather goods and imported goods. The founders Mario Prada and Brother visited Europe to buy exquisite bags, ornaments and clothes for the upper class to enjoy. These products have been carefully selected by Mario Prada, forming a Prada style concept. After the end of 197s, the outstanding efforts of Prada's granddaughter Miusia made the brand popular today.
PRADA's clothing hardly has any obvious identification marks except PRADA capital on the cloth label, and only leather goods have obvious identification marks.
①PRADA: Occasionally, it will be slightly branded on the surface of leather by hot pressing.
② iron sign of inverted triangle: this iron sign, which only appears in PRADA leather products, is almost everyone's first impression. Apart from PRADA, there will be a line of MILANO characters below it indicating its "brand birthplace" and the year when the brand was founded in 1913. Without one word, it is not PRADA!
)