The contents of the investment manual include:

1. Industry prospects

Industry analysis refers to the comprehensive application of statistics, econometrics, etc. based on economic principles. The tool conducts in-depth analysis of industry factors such as the operating status of the industry economy, product production, sales, consumption, technology, industry competitiveness, market competition pattern, industry policies, etc., thereby discovering the inherent economic laws of industry operation and further predicting future industry development. trend.

2. Product Prospects

Product design is not an emerging industry, but it is increasingly valued by major companies. The main task of product design is to meet the needs of users through careful design, and user needs mainly include three aspects: first, practical value, second, satisfaction with the appearance of the product, and third, some emotional reactions to the product.

3. Company introduction

A company is a limited liability company or a joint-stock company established in China in accordance with the Company Law. It is a profit-making enterprise legal person. It is a form of enterprise organization formed to meet the needs of socialized mass production in the market economy.

4. Company Vision

Corporate Vision: It embodies the position and belief of the entrepreneur. It is a concept in the minds of the top managers of the company. It is the vision of these top managers for the future of the company. idea. It refers to the long-term aspirations and future status of the enterprise, the blueprint for organizational development, and reflects the eternal pursuit of the organization. Corporate vision is the embodiment of the company's development direction and strategic positioning. It focuses on eight major areas of corporate management and quickly improves the CEO's own leadership and management capabilities to achieve the purpose of promoting corporate growth.

The "Business Attraction Manual" is a promotional material that uses a large amount of information and concise introduction sentences to attract merchants. Only by using the "Investment Manual" to fully pluck the heartstrings of middlemen who want to make profits can the expected goals be achieved. Because the brochure is often the second time to convey information to middlemen, it contains a much larger amount of information than the investment advertisement, and will give stronger stimulation to the merchants. Whether the attracted eyeballs can "brighten up" and inspire the idea of ????further investigation is the criterion for judging the success of the design and application of the manual.

Therefore, when designing the "Investment Promotion Manual", we must pay special attention to the key points: no items should be left out in the length structure, industry background, company profile, core product concepts, operating model outline, profit concept calculation, investment promotion Policy analysis, etc.; graphic design and printing must reflect high-end, strong strength, and the company's determination to make the project a success; text organization must be vague and perfect, and sentences must be highly refined and highlighted to enhance appeal. It is not necessary to write down all the details of the company. It must be read thoroughly, absorbed and kept secret, so that the business can come up with ideas.