Ryohin Keikaku Co., Ltd. (Japanese: りょうひんけいかく, English: Ryohin Keikaku Co.

Ltd., TSE 1st Department: 7453), referred to as MUJI (Japanese: MUJI) むじるしりょうひん, English: MUJI) is a Japanese grocery brand, which means good products without brand marks in Japanese. It is a registered trademark of Japan's "Ryogoods Project Co., Ltd." The product categories are quite wide, mainly daily necessities. The products focus on concepts such as simplicity, simplicity, environmental protection, and people-oriented. There are no brand logos on packaging and product design. Product categories range from pencils, notebooks, food to basic kitchen utensils. Recently, it has also begun to enter industry categories such as housing construction, flower shops, and coffee shops. English abbreviation: MUJI History December 1980 - In the Japanese design industry in the early 1980s, the most mainstream method was to visually strengthen brand recognition and strengthen brand differentiation through effective decoration. However, Seiji Tsutsumi, the president of Seiyu Co., Ltd. at the time However, he felt that the market was too colorful and noisy, so he came up with the idea of ??"anti-branding". He invited several well-known designer friends such as Tanaka Ikko, Koike Kazuko, Amano Masaru and Sugimoto Kanshi to have a meeting to discuss ideas. Finally, he opened "MUJI" in Seiyu Department Store. At the beginning, there were only 9 kinds of products. supplies, and 31 types of food. 1982 - MUJI began wholesale goods to other partner stores. In the same year, MUJI designed its own bicycle, called the "22 inch bicycle". 1983 - The first direct-sale store was opened in Aoyama, Japan, and began to gradually transform from a department store counter store to a store specializing in direct sales. camp. June 1989 - Seiyu Co., Ltd. emerged from the Seiyu Department Store system and officially launched the "Good Products Project Co., Ltd." March 1990 - Seiyu Co., Ltd. acquires all business rights. July 1991 - Opened the first overseas branch in London, England. 1995 - Began to enter the home appliance industry, launching refrigerators, washing machines, telephones, electric cookers, microwave ovens and other electrical products. In August of the same year, preparations for stock listing began in Japan. December 1998 - Tokyo Stock Exchange II review passed. 1999 - Entered the apparel industry and began selling maternity and children's clothing. August 2000 - The first review by the Tokyo Stock Exchange was approved. 2003 - The image advertising "Horizon" series won the Tokyo ADC Award. 2004 - Cooperated with Nissan Motor Company to launch MUJI Car, called "MUJI Car 1000" 2005 - MUJI has become an international company and now sells more than 4,000 products. In addition to 132 directly operated stores and 144 cooperative stores in Japan. There are specialized stores in the United Kingdom, Ireland, France, South Korea, Hong Kong, Singapore, Mainland China and Taiwan. Some products are also available for sale at the souvenir department of the Museum of Modern Art in New York, USA. Recently, they were sold on the shopping street of Milan, Italy. Two specialty stores have also been opened on "Corso Buenos Iris" and "Via Torino". Ryohin Keikaku Co., Ltd. Ryohin Keikaku Co.

Ltd. Image reference: upload.wikimedia/ *** /mons/thumb/6/60/MUJI_logo.svg/190px-MUJI_logo.svg

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