Because Shenzhen Proview has the exclusive right to use the iPad trademark in China, unless Apple obtains permission to use or transfers the trademark rights, Shenzhen Proview can prohibit anyone from using the iPad trademark in China . ”

The iPad trademark dispute dates back 10 years ago. In 2000, Proview Technology (Shenzhen) Co., Ltd. (Shenzhen) Co., Ltd., a subsidiary of Proview International Holdings Co., Ltd. (hereinafter referred to as “Proview Holdings”) (hereinafter referred to as "Shenzhen Proview") applied for the exclusive right to use the iPad word trademark and text-graphic combination trademark in China, and the trademark was approved for registration in 2001. Later, the trademark was used on its self-developed LCD monitors and other electronic products.

Proview Holdings is a Hong Kong listed company with subsidiaries in 7 countries and regions including mainland China, Hong Kong, Taiwan, the United States, and the United Kingdom. From 2001 to 2004, Proview Holdings was another subsidiary of Proview Holdings. Electronics Co., Ltd. (hereinafter referred to as "Taiwan Proview") obtained the exclusive rights to eight "iPad" related registered trademarks in the European Union, South Korea, Mexico, Singapore and other countries.

Around 2005. When Apple was planning to enter the European market, it learned that the iPad trademark was owned by Proview of Taiwan. At that time, it applied to the British Trademark Office for the purpose of revoking the unused trademark, hoping to obtain the iPad trademark, but it lost the case in the UK.

On February 9, 2010, IP Company applied to the China National Trademark Office to cancel the Shenzhen Proview iPad trademark on the grounds that the trademark had been suspended for three consecutive years.