The first national geographical indications survey began in 2003, and the first national geographical indications survey report was completed and released in 2005.
The Second National Geographical Indications Research Report was released at the "2011 Geographical Indication Protection and Development Experience Exchange and the Second National Geographical Indications Research Report Conference" held in Beijing on January 15, 2011.
The third national geographical indication survey is in progress. The first national survey on geographical indications conducted by the "China Geographical Indications" research team is a very useful exploration and will actively guide the whole society's attention to geographical indications and promote the development of geographical indications.
With the support of relevant departments and geographical indication enterprises, the "China Geographical Indication" research team completed the country's first geographical indication survey after more than a year of hard work. In this research report, the research team made the following explanations:
First, the selection of geographical indications.
The land of China is a natural treasure. In our first survey, we used registered and public geographical indications as the criterion. The time is limited to December 31, 2004, and those registered later will be used in future surveys.
Geographic indications exist in three types: certification marks and collective marks, regional products of origin, and marks of origin.
Note:
1. Not all marks of origin are geographical indications. We only select those with very clear characteristics of geographical indications and those registered by the government.
2. On July 15, 2005, the General Administration of Quality Supervision, Inspection and Quarantine promulgated the "Regulations on the Protection of Geographical Indication Products" that came into effect, combining the geographical features of the "Regulations on the Protection of Products with Regions of Origin" and the "Regulations on the Management of Origin Markings" Logo management rolled into one.
3. The specific number of geographical indications may change after the establishment of a unified or coordinated mechanism for the protection of geographical indications across the country, but this will not affect the development and significance of this survey.
Second, the principles of research.
The research adopts the principle of combining "public welfare, openness, unity and voluntariness", that is, independent research for public welfare, the use of public information, unified collation and verification, and voluntary participation of enterprises. It should be said that the research data is true and objective.
Third, the market sales of geographical indication products is an extremely important measure representing the size of geographical indications.
The biggest difference between products protected by geographical indications and general products is that the market for geographical indication products is determined by supply, not demand. Geographical indications are greatly restricted by natural factors. The growth of the output (market sales) of geographical indication products has certain internal laws and cannot be done at will. For example, Moutai liquor, the growth rate of Moutai liquor output is very limited. But Coca-Cola is different. As much as the market needs, you can install assembly lines and produce as much as you want according to the formula. Therefore, the market sales of geographical indications is an extremely important measure that can represent the size of geographical indications. This survey uses data from the end of 2003.
Fourth, the significance of geographical indication research.
The first national geographical indication survey is of great significance: first, it is a very useful exploration, which provides a basis for future geographical indication research work; secondly, it summarizes and exchanges better geographical indications, and provides a basis for creating The development atmosphere of "compete with each other to catch up with others" of geographical indications provides a strong driving force; thirdly, it will actively guide the whole society to pay attention to geographical indications and promote the development of geographical indications. The national geographical indication research work will continue and be continuously improved to promote the development of the essence of the country and seek a new answer to the "agriculture, rural areas and farmers" issues.
1. Overview of National Geographical Indications
1. Number of Geographical Indications
The "China Geographical Indications" research team conducted the first survey of 323 geographical indications. Geographical indications exist in three types:
Certification marks and collective marks (indicated by A), regional products of origin (indicated by B), and origin marks (indicated by C). There are 104 Category A, 154 Category B, and 137 Category C.
Geographical indications can be registered in two or three types at the same time. Specifically, there are 25 categories AB, 22 AC categories, 15 BC categories, and 5 ABC categories. See Exhibit 1.
In the picture: A′=A-AB-AC-ABC=52, B′=B-AB-BC-ABC=109, C′=C-AC-BC-ABC=95.
A′ B′ C′ AB BC AC ABC=323.
2. Distribution of geographical indications in provinces and municipalities
Geographical indications are distributed in provinces and municipalities across the country (except Shanghai), among which Zhejiang, Henan, and Fujian have the most, with 42 each. , 34, 27. See Exhibit 2.
3. Distribution of geographical indication categories
Geographical indications are divided into ten categories, of which fruits and vegetables have the most, reaching 104, reaching 30.20. There are 307 geographical indications of agricultural products, accounting for 95.0% of the total. It can be said that geographical indications are the intellectual property rights most closely related to "agriculture, rural areas and farmers". See Exhibit 3.
4. Geographical indication market sales
The geographical indication market sales reached 100 billion yuan. By province and city, Shandong, Sichuan, and Zhejiang accounted for the largest proportions, 13.25, 11.07, and 7.93 respectively, as shown in Figure 2. By category, fruits, vegetables and alcohol accounted for the largest proportions, reaching 30.14 and 25.58 respectively, as shown in Chart 3.
II. List of National Geographical Indication Sales Level II and above (***90)
Geographic indications are based on the overall market sales of geographical indications and the degree of market perfection of geographical indications (effective protection, market access, market order, corporate structure, economic benefits, social impact), and determine the national star geographical indication list. The geographical indication star rating is divided into five levels, namely level 5, level 4, level 3, level 2 and level 1. Level five is the highest level. The market sales corresponding to each geographical indication star rating are: Level 5 is more than 2 billion, Level 4 is more than 1 billion, Level 3 is more than 500 million, Level 2 is more than 300 million, and Level 1 is more than 100 million. The geographical indication star rating is dynamic and will be adjusted accordingly as the total market sales and market sophistication change.
There are 192 star-rated geographical indications*** nationwide, accounting for 59.4 of the total. Among them, there are 6 at level 5, 19 at level 4, 39 at level 3, 26 at level 2, and 102 at level 1. There are 90 geographical indications of Grade II or above.
The star-rated geographical indication will be an outstanding representative of the essence of China’s national culture.
The fifth-level geographical indications are: Shaanxi apples, Wuliangye series liquor products (Wuliangye, Wuliangchun, Wuliangchun, Jianzhuang, etc.), Yantai apples, Liuyang fireworks, Kweichow Moutai, and Shaoxing rice wine.
By provinces and municipalities, the provinces and municipalities with the largest number of geographical indications of Grade II or above are Shandong, Henan, and Zhejiang, with 11, 8, and 8 respectively, as shown in Figure 2.
In terms of categories, the categories with the most geographical indications of Grade II or above are fruits, vegetables and alcoholic beverages, with 29 and 18 respectively. See Exhibit 3.
However, the scale of geographical indications in my country is relatively small, and the corporate structure needs to be optimized. Quite a few leading enterprises of geographical indications are not prominent and have no strong role, and there are many small enterprises. A very representative geographical indication is "Jinhua Ham". The nearly 200 ham factories in Jinhua are "leaderless". Because they cannot meet the standards of the European and American markets, they can only do re-export trade through third places. The entire market for Jinhua ham is also shrinking. In this survey of geographical indications, there were 131 geographical indications below star rating, accounting for two-fifths of the total. Among the 90 geographical indications at level two or above, 34 have no companies among the top 100 companies in terms of geographical indication sales in the country.
3. The top 100 companies with geographical indication sales in the country
Based on the company’s sales of geographical indication products and the principle of selecting at most the top three companies for each geographical indication, list The top 100 enterprises in the country in terms of geographical indication sales.
The sales level is divided into five levels according to the sales volume of the company's geographical indication products, specifically: Level I, more than 1 billion; Level II, more than 500 million; Level III, more than 300 million; Level IV, More than 100 million; Level V, more than 50 million. The sales of geographical indication products of an enterprise only include the sales of the enterprise's geographical indication products, and do not include the sales of non-geographic indication products.
The top ten companies in the top 100 sales of geographical indications in the country are: Sichuan Yibin Wuliangye Group Co., Ltd., China Kweichow Moutai Distillery Co., Ltd., Sichuan Jiannanchun (Group) Co., Ltd., China Yantai Changyu Group Co., Ltd., Anhui Golden Seed Group Co., Ltd., Sichuan Luzhou Laojiao Co., Ltd., Shandong Tianfu Group Co., Ltd., China Shaoxing Rice Wine Group Co., Ltd., Sichuan Tuopai Group Co., Ltd., and Hunan Liuyang Jinsheng Fireworks Co., Ltd.
The market sales threshold for the top 100 enterprises with geographical indication sales in the country is 80 million yuan, and the average amount is 418 million yuan.
The provinces and municipalities with the largest distribution of the top 100 geographical indication companies in the country are Shandong, Sichuan, and Zhejiang, with 13, 8, and 8 companies respectively, as shown in Figure 2. The most widely distributed categories are wine and fruits and vegetables, with 30 and 25 categories respectively, as shown in Figure 3.
The top 100 companies in terms of geographical indication sales in the country are the leading forces in my country's geographical indications and pillar brands representing the essence of the country. They will play a leading role in the internationalization of my country's geographical indications.
4. Geographical indications have become the business card of cities and counties
Geographical indications are increasingly valued by local governments and have become a growth point for local economic development. Tieguanyin tea in Anxi County and wolfberry in Zhongning County have become pillar industries of the local economy, making contributions to strengthening the county economy, adjusting the industrial structure, increasing farmers' income and building a well-off society in an all-round way.
Geographical indications are a huge intangible asset and have also become the image and business card of cities and counties. For example, Shaoxing City - Shaoxing Rice Wine, Jinhua City - Jinhua Ham, Zhenjiang City - Zhenjiang Balsamic Vinegar, Wenshan City - Wenshan Panax notoginseng, Luzhou City - Luzhou Laojiao, Yantai City - Yantai Apple, Laiyang City - — Laiyang pear, Pingyao County — Pingyao beef, etc.
Chart 2 Geographical indications by provinces and cities
Chart 3 Geographical indications by category
Beijing Zhongjun Century Geographical Indications Research Institute Research Team
In order to promote the protection and development of geographical indications in my country, the geographical indications comprehensive evaluation research team of Beijing Zhongjun Century Geographical Indications Research Institute, with the support of relevant units and experts and scholars, conducted the first (2005) national geographical indications survey. Based on this, combined with new progress in the protection and development of geographical indications across the country, the second national geographical indication survey was completed after five years of exploration.
Part One Overview of the Second Geographical Indications Survey
Geographical indications are a new type of intellectual property. Society’s understanding and attention to geographical indications are still in its infancy, and the protection of geographical indications and development work system is still being gradually improved. The research team’s research on geographical indications is also an exploratory work.
Beijing Zhongjun Century Geographical Indication Research Institute is the first independent social research institute in the country that specializes in national geographical indication research and consulting services. During the investigation, the research team adhered to the institute's "objectivity, professionalism, and constructiveness" purpose and adopted the working principles of "independence, openness, and unity", that is, independent and objective, using public information, and conducting unified research on all geographical indications across the country.
The significance of the national survey on geographical indications is to summarize and exchange experiences in the protection and development of geographical indications, explore the laws of protection and development of geographical indications, actively guide the whole society to pay attention to geographical indications, promote the protection and development of geographical indications, and improve the protection and development of geographical indications. The competitiveness of geographical indications and enhance the comprehensive value of geographical indications.
1. The Second Survey on the Number of Geographical Indications
China is a land of natural treasures and there are many famous products and specialties with the characteristics of geographical indications, but it does not mean that all specialties are geographical indication products. In the research, we will take the geographical indications that have been registered, approved and made public by the relevant national departments during the research period as the research objects.
The relevant national departments in this topic mainly refer to the Ministry of Agriculture, the General Administration of Quality Supervision, Inspection and Quarantine, and the Trademark Office. The three departments carry out the review and registration of geographical indications in accordance with different laws and regulations. The registration work of the three departments has laid the foundation for the standardized protection and development of geographical indications across the country.
The research team of the institute has established a national geographical indication database. The total number of geographical indications applied for and registered in the database exceeds 2,300. The number of geographical indications participating in the second national geographical indication survey is 1,949.
The number of the second survey on geographical indications greatly exceeded the first survey. The main reason is that the three departments have increased their efforts. The society is paying more and more attention to geographical indications. The comprehensive analysis of geographical indications The value is increasingly valued by local governments and geographical indication enterprises.
1． Number of geographical indications in provinces and municipalities
31 provinces and municipalities across the country have applied for protection of geographical indications. There are 4 provinces that have registered and approved the number of geographical indications above 100, namely Shandong Province , Zhejiang Province, Sichuan Province and Fujian Province, of which Shandong Province has the largest number, with 178, accounting for 9.13 of the total number of surveys. The distribution of the number of geographical indications in various provinces and cities across the country is shown in Table 1 and Figure 1.
2． Number of geographical indications registered in three departments
At this stage, geographical indications can be registered in three departments: the Ministry of Agriculture, the General Administration of Quality Supervision, Inspection and Quarantine, and the Trademark Office. Some geographical indications are registered in one department, some in two departments, and some in all three departments. There are 18 *** registered in all three departments, accounting for 0.77 of the total.
3. Number of geographical indications in ten product categories
In the survey, the research team divided geographical indications into ten product categories. Vegetables, melons and fruits have the most geographical indication products, with 793 products, accounting for 40.69 of the total; followed by grain and oil products, with 207 products, accounting for 10.62 of the total; third are Chinese herbal medicines, with 190 products, accounting for 9.75 of the total. These three categories account for more than 60% of the total. The total number of agricultural products involved is 1,850, accounting for 94.92 of the total. Therefore, geographical indications are intellectual property rights with significant rights for agriculture, rural areas and farmers. The protection and development of geographical indications have become an important channel for increasing agricultural efficiency and farmers' income.
2. The second survey on the output value of geographical indications
The output value of geographical indications in the country that participated in the second survey reached 837.9 billion yuan. It should be said that geographical indications have become a big industry. It has become an important part of the national economy. All sectors of society must pay attention to geographical indications, protect and develop geographical indications, improve the competitiveness of the geographical indication industry, and give full play to the comprehensive value of geographical indications.
1． Distribution of the output value of geographical indications
The average output value of geographical indications nationwide is 430 million yuan, and there are 1,510 geographical indications below the average, accounting for 77.48 of the total. Geographical indications are small in scale, with 39.92% of them having an output value of less than 100 million yuan, and 26.48% of those with an output value of less than 50 million yuan. From a comprehensive evaluation, geographical indications are small but not refined, and large but not strong.
2． The output value of geographical indications in provinces and municipalities
The output value of geographical indications in three provinces exceeds 50 billion, including Shandong Province, Sichuan Province and Fujian Province. Among them, Shandong Province has the largest output value of geographical indications, exceeding 100 billion, reaching 1230.87 billion, accounting for 1.469 of the total.
3. Output value of geographical indication product categories
The product category with the largest output of geographical indications is vegetables and fruits, with an output value of 253.877 billion yuan, accounting for 30.30% of the total.
Part 2: Comprehensive value evaluation of geographical indications
1. Comprehensive value connotation of geographical indications
Geographical indications are not only a new type of intellectual property, but also product quality features It is a symbol of trust and credibility at this stage, a carrier of China's rural rights and interests, an important part of the regional economy, a representative symbol of regional culture and regional image, and a manifestation of individual rights and interests in international economic and trade.
The value of geographical indications is comprehensive. The comprehensive value of geographical indications is related to the regional, long-term and group nature of geographical indications. The comprehensive value of geographical indications includes economic value, social value and humanistic value.
The comprehensive value of geographical indications far exceeds its economic value, and economic value is only a very easily comparable visible part of the comprehensive value of geographical indications. Geographical indications are integrated with local culture, and the use of geographical indications by local people has become part of customs and social activities.
2. Theoretical exploration of comprehensive value evaluation of geographical indications
The comprehensive value of geographical indications requires that the value evaluation of geographical indications should be comprehensive and requires the protection and development of geographical indications. Work should also be multifaceted.
1. "One purpose and two basic understandings" of the comprehensive value evaluation of geographical indications
The comprehensive value evaluation of geographical indications is carried out around the purpose of how to protect and develop geographical indications. The comprehensive value evaluation of geographical indications is different from the evaluation of general intellectual property value. Generally, the value evaluation of intellectual property rights is based on the needs of market exchange, which is basically economic value. The evaluation of the comprehensive value of geographical indications is not based on the needs of market exchange, but to better promote the protection and development of geographical indications and give full play to the comprehensive value of geographical indications. The comprehensive value evaluation of geographical indications provides guidance for commercial development, as well as social employment, income enrichment, regional economy, regional image, regional culture, etc.
The evaluation of the comprehensive value of geographical indications is based on the following two basic understandings: First, the output value of geographical indications is a basic indicator to measure the comprehensive value of geographical indications. Geographical indications have competitive advantages, even absolute advantages. The geographical indication market is a non-perfectly competitive market, and supply creates demand. The geographical indication market is different from the general commodity market. Geographical indications are greatly restricted by natural factors. The growth of the output of geographical indication products has certain internal laws and cannot be arbitrary. For example, the growth rate of Moutai liquor output is very limited. In the equilibrium of the geographical indication market, supply plays a leading role, and supply determines the market. Therefore, the supply (output value) of the geographical indication market has become a measure of the comprehensive value of geographical indications;
Second, the comprehensive value of geographical indications is Dynamically changing, the comprehensive value of geographical indications is reflected in the comprehensive work of the protection and development of geographical indications. The evaluation of the comprehensive value of geographical indications requires the evaluation of the comprehensive work of the protection and development of geographical indications. Geographical indications with high quality characteristics need to be protected and developed, otherwise the comprehensive value of geographical indications will be reduced.
2． The comprehensive value of geographical indications is evaluated from ten aspects including geographical indication characteristics, reputation, brand, quality, output, protection, market, order, customs and culture, and social value.
In the second national geographical indication survey, based on the "three relative evaluation principles" (relative national geographical indication evaluation, relative core value evaluation and relative comprehensive evaluation), the national geographical indications were evaluated from the characteristics of geographical indications, Comprehensive evaluation is conducted on 10 major items, 40 medium items, and 172 small items, including reputation, brand, quality, output, protection, market, order, customs, culture, and social value. The comprehensive evaluation of geographical indications is carried out using the "Evaluation Specifications for Comprehensive Value Index of Geographical Indications".
3. Comprehensive value index and comprehensive value of geographical indications
1. Geographical Indication Comprehensive Value Index
The Geographical Indication Comprehensive Value Index (referred to as the Zhongjun Landmark Value Index) is a comprehensive evaluation score for the protection and development of geographical indications based on the "Evaluation Standards for Geographical Indication Comprehensive Value Index" and is divided into five The star rating, from high to low, is: five-star with more than 800 points, four-star with more than 750 points, three-star with more than 700 points, two-star with more than 650 points, and one-star with more than 600 points.
In the evaluation, geographical indications with five-star comprehensive value were listed separately and were called "the most Chinese geographical indication products". “The most Chinese geographical indication product” is the most Chinese geographical indication product.
2． The comprehensive value of geographical indications
The comprehensive value of geographical indications is different from the brand value of general commodities and cannot be measured by economic value alone. Here, we introduce a unit to measure the comprehensive value of geographical indications - the comprehensive value equivalent of geographical indications.
The comprehensive value of geographical indications is expressed by the equivalent of the comprehensive value of geographical indications. The comprehensive value equivalent of geographical indications is the measurement unit of the comprehensive value of geographical indications.
A geographical indication comprehensive value equivalent unit is equivalent to the comprehensive value formed by a virtual idealized geographical indication with a comprehensive value index of 1,000 points and an output value of 10 million yuan. A comprehensive value equivalent unit is represented by a "100 million landmark equivalent". The comprehensive value of a geographical indication is the number of geographical indication comprehensive value equivalent units that the geographical indication has, that is, the comprehensive value of "100 million landmark equivalents".
Based on the comprehensive value equivalent of geographical indications, the “Top 300 National Geographical Indications in Comprehensive Value” were ranked.
The comprehensive value evaluation of geographical indications provides a dynamic and relative reference coordinate for the comprehensive value comparison of geographical indications across the country, and provides useful help in promoting the protection and development of geographical indications.
IV. Main factors affecting the comprehensive value of geographical indications
The protection system of geographical indications across the country is gradually being improved, the geographical indication protection catalog is being initially formed, and a number of influential geographical indications are being There has been a strong emergence, but the comprehensive value of geographical indications has not been fully realized. In the second survey, we found that there are many factors that affect the comprehensive value of geographical indications.
1. When applying for registration of geographical indications in different departments, the names are not standardized enough, and sometimes the applicants are not unified, which inevitably leads to conflicts of interest and is not conducive to the protection and development of geographical indications.
2. There is a tendency to expand the scope of geographical indication protection. Especially for the same product, there are names based on counties, cities, and even provinces. The big name contains the little name. The larger the geographical indication area, the better. If it is too large, it will make effective protection more difficult. It may also be a good way to reduce the big to small and precise naming protection, which is in line with the principle of market segmentation.
3. Pay attention but not use, use but not care, and manage but not smoothly. The application and registration of geographical indications is emphasized rather than the management of use. No measures are taken to deal with the chaos of geographical indications. There is no registration, management, action and service for the use of geographical indications by the vast number of small and medium-sized enterprises and farmers. The role of geographical indications cannot be played.
4. The scale of geographical indication companies is relatively small, the leading role of leading companies is insufficient, the "brand strategy" work is not advanced enough, and there is a common phenomenon of "small but not sophisticated, big but not strong". It should be said that the geographical indication market needs both “popular products” and “niche products”.
5. The research and development capabilities of geographical indications are weak, and there is insufficient attention to matters related to the long-term and common interests of geographical indications. There is a "tragedy of the commons" phenomenon and a "crisis of integrity."
6. Social attention to the protection and development of geographical indications needs to be further increased.
Part Three: The 300 Geographical Indications with the Most Comprehensive Value in the Country
Based on the comprehensive value evaluation results of geographical indications, the “top 300 geographical indications with the largest comprehensive value in the country” are listed separately. As "the 300 most comprehensively valuable geographical indications in the country", referred to as the "top 300 geographical indications in the country", it is for public attention. The specific list is shown in the attached table. In the second survey, the number of the top 300 geographical indications in the country accounted for 1.539% of the national total; the output value reached 541.7 billion yuan, accounting for 6.466% of the national total output value; the average output value was 1.806 billion yuan, which was 4.20 times the national average.
1. Distribution of the country’s top 300 geographical indications in provinces and municipalities
Distribution of the country’s top 300 geographical indications in various provinces and municipalities: 119 in the east, 47 in the central and west 91, including 43 in the Northeast. As can be seen from the table, the three provinces with the largest number of 300 geographical indications in the country are Shandong Province, Jiangsu Province and Liaoning Province.
2. Distribution of the top 300 geographical indications in the country
Among the top 300 geographical indications in the country, vegetables and fruits have the largest number, reaching 112, accounting for 37.33% of the total. The distribution of the number of the country's top 300 geographical indications in various product categories is shown in the table below.
Quantity distribution table of each product category of the top 300 geographical indications in the country Number of product categories (units) Proportion () Proportion ranking Vegetables and fruits 112 37.33 1 Grains and oils 48 16.00 2 Liquor 26 8.67 3 Aquatic products Category 25 8.33 4 Livestock, poultry and eggs 24 8.00 5 Tea 19 6.33 6 Food and beverage 17 5.67 7 Light industrial products 12 4.00 8 Chinese herbal medicines 9 3.00 9 Others 8 2.67 10 3. Comprehensive value index of the country’s top 300 geographical indications
The comprehensive value index of geographical indications is a comprehensive evaluation score for the protection and development of geographical indications based on the "Evaluation Standards for the Comprehensive Value Index of Geographical Indications", divided into five stars, from high to low: five-star 800 points and above, four-star rating is above 750 points, three-star rating is above 700 points, two-star rating is above 650 points, and one-star rating is above 600 points. Among the comprehensive value index stars of the top 300 geographical indications in the country, the number of three-star stars is the largest, reaching 101. See the table below for details.
Distribution table of the number of stars in the comprehensive value index of the top 300 geographical indications in the country Stars Five stars Four stars Three stars Two stars One star Number (number) 18 59 101 77 45 Ratio () 6.00 19.67 33.67 25.67 15.00 In the second survey, the first batch of five-star geographical indications with comprehensive value index in the country were evaluated, with a total of 18, forming the first batch of "most Chinese geographical indications" sample database in the country, see Table
The first batch of comprehensive value index five-star geographical indication list geographical indication name geographical indication classification province and city application or registration department comprehensive value amount 100 million landmark equivalent comprehensive value amount ranking comprehensive value index star Kweichow Moutai Liquor Similar to Guizhou General Administration of Quality Supervision, Inspection and Quarantine 1154.31 3 Five-star Wuliangye liquor Sichuan General Administration of Quality Supervision, Inspection and Quarantine 1023.87 4 Five-star Anxi Tieguanyin tea category Fujian Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 630.72 10 Five-star Zhongning wolfberry Chinese herbal medicine Material Category Ningxia Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 86.00 128 Five-star Jinhua Ham Food and Beverage Category Zhejiang Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 85.30 130 Five-star Xuanwei Ham Food and Beverage Category Yunnan Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 100.91 106 Five-star Longjing tea tea category Zhejiang Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 655.65 9 Five-star Wenshan Panax notoginseng Chinese herbal medicine category Yunnan Trademark Office
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General Administration of Quality Supervision, Inspection and Quarantine 202.32 42 Five-star Pu'er tea category Yunnan Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 322.14 21 Five-star Shanxi mature vinegar food and beverage (condiment) category Shanxi Trademark Office
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General Administration of Quality Supervision, Inspection and Quarantine 56.91 197 Five-star Korla Fragrant Pear Vegetables and Fruits Xinjiang Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 146.16 60 Five-star Shaoxing Rice Wine Liquor Zhejiang Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 321.58 22 Five-star Yangcheng Lake Hairy Crab Aquatic Products Jiangsu General Administration of Quality Supervision 53.26 216 Five-star Wuchang Rice Grain and Oil Products Heilongjiang Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 375.60 18 Five-star Gucheng Lake Crab Aquatic Products Category Jiangsu General Administration of Quality Supervision, Inspection and Quarantine 88.55 125 Five-star Zhenjiang Vinegar Food and Beverage (Condiment) Category Jiangsu Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 54.27 210 Five-star Liuyang Firecrackers and Light Industrial Products Category Hunan Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 808.62 5 Five-star Gannan Navel Orange Vegetables and Fruits Jiangxi Trademark Office
General Administration of Quality Supervision, Inspection and Quarantine 240.90 32 Five-star "the most Chinese geographical indication" is the most The characteristics of China's geographical indications (quality, reputation, and association with the natural and human factors of the region), the most worthy of protection and development (having certain market value, international export capabilities and social and cultural value), the current protection and development work (protection measures , quality and brand management, market and order, etc.) are the best Chinese geographical indication products.
IV. The comprehensive value of the top 300 geographical indications in the country
The comprehensive value of geographical indications is expressed by the comprehensive value equivalent of geographical indications. The comprehensive value equivalent unit of a geographical indication is equivalent to the comprehensive value formed by a virtual idealized geographical indication with a comprehensive value index of 1,000 points and an output value of 10 million yuan.
In the second survey, Shaanxi apples had the largest comprehensive value, reaching 1693.04 equivalent points.
The top ten geographical indications with the most comprehensive value in the country are: Shaanxi apple, Liling porcelain, Kweichow Moutai, Wuliangye liquor, Liuyang fireworks, Jingdezhen porcelain, Yantai apple, Zibo ceramics, Longjing tea, Anxi iron Guanyin.
The threshold for the comprehensive value of the top 100 geographical indications in the country is 11.015 billion landmark equivalents;
The threshold for the comprehensive value of the top 200 geographical indications in the country is 5.773 billion landmark equivalents;
The threshold for the comprehensive value of the top 300 geographical indications in the country is 3.217 billion landmark equivalents
Conclusion
The national geographical indication survey is an exploratory work, objectively evaluating and actively communicating on the protection and development of geographical indications Practical experience has very high social value. It is true that the geographical indication research is still in the process of gradual improvement, and the research team will continue to work hard. Here, I would like to thank all sectors of society for their concern and support for jointly promoting the protection and development of geographical indications across the country.