With the continuous improvement of personal civilization, the use of reports is increasing, and the contents of different reports are also different. Do you know how to write a report? The following are the types of investigation reports I have compiled for you, for reference only, hoping to help you. Type 1 of survey report

Because of the different product characteristics, consumers' consumption behavior will be very different when buying different products. From the point of view of attention. When product attention is low, consumers usually don't care too much about product information or industry trends, and they don't know much about product knowledge and brand awareness. Under normal circumstances, it is difficult to distinguish the differences between different brands. When consumers have purchasing needs, their purchasing decisions need to be assisted, or they are directly purchased at will. For this kind of products, the efficiency of advertising to consumers will be relatively low, even if a lot of communication work such as advertising and public relations is done at ordinary times, it is difficult to attract consumers' attention.

when the product is highly concerned, consumers will generally take the initiative to know the information of the product or industry, and at the same time, they will be influenced by their relatives, colleagues and friends around them, forming the "Matthew effect" of communication. Therefore, when consumers have purchasing needs, they already have a certain understanding of products and brands, and more behaviors at the terminal are to find and verify. For this kind of products, enterprises can complete the purpose of enterprise information transmission or consumer education through high-altitude media, news events and other forms.

from the perspective of participation. When the participation of products is relatively low, the decision-making process of consumers is generally simple, and it will not be assisted by collecting more information, comparison and consultation, so the decision-making process is relatively short. For this kind of products, the main factors affecting consumers' decision-making behavior are the convenience of purchase, promotion, price, terminal display and other factors.

for products with high participation, consumers show a rational side. Generally, buying such products requires more product knowledge and more money. Therefore, before making a purchase decision, consumers will certainly collect a lot of information through various means, and even invite people around them to participate in the decision. For example, when buying furniture products, consumers need to know a lot about furniture styles, materials, quality, environmental protection and other information, and sometimes they have to consult their parents and friends. A product must be visited several times and looked at several times before making a purchase decision. For this kind of products, the main factors affecting consumers' decision-making behavior are word-of-mouth communication of old customers, communication and recommendation of on-site shopping guides, and trust in after-sales commitments. Type of investigation report 2

Investigation report refers to the fact that on the basis of in-depth investigation of specific objects, the subject of investigation reveals the essence of things and draws practical conclusions through accurate induction and scientific analysis, thus forming a rewarding written text. The investigation report has the characteristics of authenticity, pertinence and logicality, and it is a tool to transmit research results, transform them into social benefits, give play to social functions, and provide and adjust decisions.

The types of survey reports include the following aspects:

1. Dividing according to the scope reflected by the respondents

1. General survey reports: General survey reports, also known as general survey reports and comprehensive survey reports, are generally conducted in a certain region or a certain unit, and are written around the basic situation of the survey, giving a detailed account of the development, changes and causes of the respondents, involving politics, economy, culture and so on.

2. Thematic investigation report: Thematic investigation report refers to a certain problem, existing problems, special reports or new things, etc. The thematic investigation report has a clear theme, strong pertinence, specific materials needed and strong persuasiveness;

2. Divide according to the contents reflected by the respondents

1. Investigation report reflecting the situation: Investigation report reflecting the situation refers to a special investigation on a certain aspect for the leaders of enterprises and institutions to understand the situation, study problems, formulate and provide planning basis. This investigation report has a clear theme, specific materials, strong pertinence and strong persuasion;

2. Investigation report that exposes problems: The investigation report that exposes problems reveals the crux and disadvantages of a certain problem with the factual information obtained from the investigation. In order to attract people's attention and achieve the purpose of education and problem solving, the language of this type of investigation report is sharp and targeted to expose problems;

3. Investigation report on summing up experience: Investigation report on summing up experience is a typical experience with universal guiding significance, which raises the objective things that have been practiced and understood to rational knowledge and then uses them for practical guidance.

III. Division according to the purpose of investigation

1. Theoretical investigation report: Theoretical investigation report is formed to serve scientific research, and it is necessary to pay attention to scientific methods in order to put forward, supplement or confirm a theoretical point of view, whether in data collection or theoretical point of view;

2. Practical suggestion investigation report: Most practical suggestion reports are special reports, which are widely used by party and government organs. They are the types of reports written to put forward some work, suggestions or policies after investigating something. Type 3 of survey report

In today's society, with the rapid economic development, the gap between the rich and the poor is gradually narrowing and the consumer demand is increasing. At present, consumers are pursuing not only the so-called cheap price, but also the advantages and disadvantages of the goods themselves. Service accounts for a large part of consumers' purchasing motivation, and its status is rising day by day.

according to the survey results, more than 87% of consumers think that even if the goods are only generally evaluated, they will choose to buy if the service is in place, which is especially reflected in the shopping items they wear. Among them, in the eyes of such consumers, the desire to buy inspired by language accounts for almost more than 9% of the conditions for independent choice. Whether the customer will buy the goods, under the same quality of the goods, the salesperson has high professional quality and good service attitude, then even the hidden desire to buy will be stimulated. That is what we usually call skill service and smile service.

So, as a shop assistant, how to improve my professional level and how to deal with different consumers?

Therefore, according to the survey of consumers, list the types of shop assistants that consumers like and dislike:

1. Four types of shop assistants that consumers like:

1. Cheerful smile and positive and optimistic attitude make customers infected with his happiness, and at the same time feel that you sincerely like them.

2. Have positive action, but never force customers to buy goods, which will not bring pressure to customers; Fully respect customers and always put customers first.

3. Always take care of all customers' needs from the customer's standpoint, not knowing how to win the contract, but also being sincerely happy with the customer's life; And customers are not only limited to life exchanges, but also become business partners and life friends.

4. Have rich sales knowledge, and be able to grasp market trends, provide customers with accurate market analysis and product share analysis, and solve customers' marketing problems. Always serve it at a rapid and clear speed.

2. Six types of salespeople that consumers don't like:

1. Arrogant attitude, arrogant attitude when explaining products and ignoring his professional attitude.

2. You only pay attention to your own sales promotion work and constantly state your personal opinions. However, when the customer states his ideas, you act quite indifferent, don't listen patiently, don't care about their ideas, and even force sales unreasonably, which is the easiest way to attract customers' dissatisfaction.

3. Most customers don't want to talk about business with people who are unkempt in appearance and vulgar in words.

4. He only knows how to sell products blindly, but he is very poor in market knowledge and knows nothing. Such a salesman will only make customers despise him.

5. Salespeople who can't bear the blow of rejection and easily expose the shortcomings of impatience will soon be eliminated by the market.

6. To report good news instead of good news is just to emphasize the goodness of the goods again and again in order to achieve the success of the transaction, but not to remind customers of the defects in the products. Once they happen in the future, they will be more complained and rebounded by customers.

Every customer thinks that he is unique. If you don't understand this psychology, it's hard to maintain the customer's heart just by following the old traditional sales tactics! A first-class shop assistant has positive action power, which can infect customers with his vigor and vitality. At the same time, the vast majority of salespeople are not born camp members. But mature sales skills, sincere and patient attitude, as long as customers like you, you can succeed! Types of investigation report 4

Based on the comprehensive evaluation of the purpose of the investigation and the contents of the final written report, the investigation report can be roughly divided into the following types:

1. Investigation report summarizing typical experience.

this kind of investigation report is to summarize the positive experience of advanced figures or advanced regions and units, so as to make it easy to exert influence on the surface. The research object is a specific advanced model. After the investigation report is written, the experience summarized in it can be used for reference or inspired by the relevant personnel or units; It can also be used as material for relevant competent departments to carry out advanced learning activities.

2. Investigation report reflecting the situation.

there are two kinds of differences in this kind of investigation report due to the differences in the purpose, scope and use of the investigation: one is a case-by-case investigation report that reflects the specific situation. The purpose of investigation is to define a specific problem clearly, and the scope of investigation is single and specific. The contents of the report are generally used as the basis or important reference for dealing with a specific problem. The other is a comprehensive investigation report that reflects the basic situation. The purpose of the investigation is to grasp the general situation of a certain field or a certain aspect. The scope of the investigation is relatively broad and involves many objects. The content of the report is mainly used as a reference for macro-decision-making, or to explain some objective phenomenon and an academic point of view.

3. An investigation report exposing the problem.

the investigation that reveals the problem must be carried out on the basis of existing clues. The purpose of the investigation is to find out the facts and obtain enough materials to explain the nature and extent of the problem. The survey object is generally the exposed problems and related units and personnel. The investigation report that exposes problems can not only be used to clarify right and wrong, distinguish truth from falsehood and educate the masses, but also be directly used as an important basis for dealing with relevant responsible units and responsible persons. Types of survey report 5

(1) Survey report on commodity situation

This kind of market survey report mainly reflects consumers' comments, suggestions and requirements on the quality, price, usage and technical services of a certain commodity or a certain type of commodity; Consumers' evaluation of commodity packaging, trademarks and after-sales service; The situation of goods in the market, such as market share, market coverage and its trend.

(II) Survey report on consumers

This kind of market survey report mainly reflects the number and regional distribution of consumers who buy a certain commodity or a certain kind of commodity through the survey of consumers; Gender, age, occupation, nationality and education level of consumers; Consumer's personal income and average household income level, purchasing power, and the quantity of goods purchased; Among consumers, who are the main buyers, who are loyal buyers, who are users and who are purchasing decision makers; Consumers' desire and purchase motivation, factors that affect consumers' purchase decision; Consumers' buying habits, etc.

(3) Investigation report on sales

This kind of market investigation report mainly reflects the proportion of supply and demand, sales ability and factors affecting sales of goods in the market through the investigation on sales; Whether the sales channels are smooth and reasonable, how to broaden the channels and reduce intermediate links; Sales situation of middlemen, such as sales volume, potential sales volume, profit, operating ability and market share in the region; Consumers' impressions of affiliates and retailers; Commodity storage and transportation; The different effects of using personnel sales promotion and non-personnel sales promotion; The publicity effect of different advertising media; Whether the sales service mode is satisfactory, etc.

(IV) Investigation report on market competition

This kind of market investigation report mainly reflects the number of competitors and their manpower, financial resources, material resources and management level through the investigation of competitors and their products; The quality, variety, color, style and characteristics of competitors' products; Market price strategy, sales channel strategy and advertising strategy adopted by competitors; Market share and market coverage of competitors' products; Competitors' enterprise development strategies and goals, etc.

in addition, there are investigation reports on market environment, technical development and product life cycle.

The market survey report covers a wide range of contents, and all the intelligence materials that directly or indirectly affect marketing are within the scope of its collection and research. The writing materials of market survey report come from market survey, and the collection process of writing materials of market survey report is actually the process of market survey.

different types and purposes of market research reports will lead to different collection processes of writing materials. Generally speaking, the collection of writing materials for market survey reports can be divided into several stages: determining the survey topic, designing the survey plan and collecting data. After data collection, data should be processed and analyzed.

Only on the basis of the above work can we start writing a written market survey report. Types of investigation reports 6

(1) Investigation reports introducing typical experiences

A certain region, a certain unit and an enterprise have made outstanding achievements in the process of implementing the principles and policies of the party and the state, or in daily ideological and political, economic construction, scientific education and other aspects. In order to reflect their specific practices and success secrets, they can be investigated on a special topic, and then an investigation report can be written. This type is introduction.

The survey reports that introduce experience are somewhat similar to those that mainly reflect work performance in work newsletters. The difference is that the investigation report focuses on the investigation, paying special attention to the description and enumeration of the investigation process and the data obtained from the investigation.

Take the recent reports of this kind of investigation as examples: On December 18th, 1999, People's Daily published articles about poor mountains today —— A brief study of mountain development in Meizhou City, Guangdong Province; On December 23rd, 1999, Winning the market by famous brands —— A survey on Shenzhen Fiyta (Group) Co., Ltd., and On the same day, People's Daily published "If you don't trust people's hearts, you can't call them back" These investigation reports introduce several successful experiences from the aspects of rural mountain development, large-scale enterprise construction and ideological and political work.

(2) The investigation report exposing the problem

Contrary to the previous type, this is to investigate an existing problem to reveal it.