Trademarks can help companies quickly build their own brands and are essential for every company. There are two ways for an enterprise to obtain the right to use a trademark. Trademark registration, that is, the enterprise submits a registration application to the China Trademark Office, and after approval, the trademark is finally issued; trademark transfer, through the trademark transfer platform, transfers the trademark to its own company's name.

Today I will analyze for you which of the two is more cost-effective?

In terms of time

Although the Trademark Office has not clearly stated how long it will take from submitting the registration application to finally getting the registration certificate, generally speaking it will be between 1 year and 1 About half a year; trademark transfer is relatively fast, because it is a direct transfer of a successfully registered trademark, which takes 6-10 months

In this society, for enterprises, time is money~ , trademark transfer can save twice as much time and cost as trademark registration.

In terms of success rate

In 2005, there were more than 590,000 domestic trademark applications, but only more than 210,000 trademarks were actually successfully registered, with a success rate of only 37 , although the trademark registration query system has been made public, there will still be a 4-5 month query blind period. Trademark registration will be more difficult; but trademark transfer is a registered transfer after all. You can own it after passing certain review procedures, and the success rate is high.

However, trademark transfer may cause certain risks due to platform irregularities. However, as long as you find a reliable transfer platform for trademark transfer, you can avoid risks and obtain the right to use the trademark as soon as possible.

To sum up the above two points, if the company is more concerned about the originality and design of the trademark, it can also ensure success during the trademark registration process. It is recommended to register through the trademark. If the company wants to be faster and more successful, If you obtain a trademark with a higher rate, you can consider trademark transfer.

For consultation on trademark registration and transfer, please click on the Bajie Intellectual Property Trademark Trading Platform