1. How to prevent Amazon’s trademark squatting? There are three tips to prevent trademark squatting: 1. Before the market moves, trademarks go first. Before newly developed products enter the market, ensure that the rights to the trademarks used have been obtained. 2. Defensive registration: According to the principle of “one application for one trademark for one category of goods”, trademarks with a certain degree of popularity can be defensively registered separately for similar or non-similar product categories to the trademark to protect them from professional trademark speculators. 3. Strengthen trademark monitoring: Enterprises should pay close attention to the "Trademark Announcement" promulgated by the State Administration for Industry and Commerce. If they find identical or similar trademarks, they should promptly raise objections to the State Administration for Industry and Commerce; they should entrust a trademark agency to organize market tracking and monitoring and provide timely feedback on infringement information. 2. Countermeasures If domestic trademarks are preemptively registered by foreign countries or other regions, the companies that have been preemptively registered must actively respond. First, understand the relevant laws and policies of the country where the company is located. Enterprises should find out the actual situation of squatting registration of their trademarks as soon as possible, and consider preparing to file objections to squatted trademarks in accordance with relevant legal provisions in the country of squatting as soon as possible. Of course, according to international practice and the regulations of most countries, opposition can only be formally submitted after the preemptively registered trademark has been announced. Even if they fail to file an objection within the opposition period, these companies can apply for relief from the registration agency or the local court after the trademark is registered (applying corresponding countermeasures according to the laws of each country), and then finally determine the trademark through legal procedures. Whether the trademark registration is valid. There are currently two major trademark authorization principles in the world. One is the first-to-use principle represented by the Anglo-American legal system; the second is the first-to-file principle represented by the Chinese civil law system. After understanding some basic knowledge of the laws of the country of squatting, we can then analyze the specific issues in detail (taking different countermeasures for different situations). In addition, these companies should submit their own trademark registration applications after successfully preventing squatting trademark registration. Relevant enterprises should collect evidence of the use of their trademarks in the country of registration as early as possible, as well as relevant evidence that their trademarks are well-known, and relevant evidence that can prove the other party's malicious preemptive registration, and prepare for judicial relief. After understanding the motivation for squatting, if the purpose of the squatting is the first situation analyzed above, while preparing legal procedures for relief, we must actively negotiate with the squatting person and pay a certain amount through reconciliation. Get the trademark back after paying the fee. Siemens' preemptive registration of Hisense's trademark in Germany was ultimately handled in this way. For squatters whose motivation is to create trade barriers, in addition to the above two methods, joint operations should be considered. Given the current strength and international influence of Chinese companies, it is not suitable for individual operations. In the case between Hisense and Siemens, the power of the government and the media is self-evident. The mediation of the Ministry of Commerce, the intervention of the EU agencies in China, and the massive "China Trademark Overseas Rights Protection Seminar" at that time. The presence of representatives from the Ministry of Industry and Commerce, the Industrial and Commercial Bureau, the Trademark Office and other departments, as well as the strong public opinion offensive launched by Hisense, aroused the huge sympathy of Chinese consumers for Hisense and the antipathy towards Siemens. The combination of these factors finally made Siemens abandon Hisense. Although this method is not effective for all enterprises, concentrating efforts from all aspects is one of the effective methods to deal with trademark squatting. After many clothing brands in Fujian were squatted in Macau, Fujian's clothing companies pooled all efforts to finally get back the squatted trademarks, which is also one of the successful examples. As our country's economic level continues to improve, more and more companies will be established. After establishment, companies can also register corresponding trademarks according to their own needs, because registering trademarks requires more complicated procedures and materials, so When registering a trademark, an enterprise can also register through an agency. At the same time, it is also necessary to promptly renew the trademark after the expiration date.