1 Intuitive, vivid and infectious, which is helpful for the company to implement differentiated brand strategy.
2. Not limited by language and region, it is more conducive to public recognition and memory.
Graphic trademarks also have the following disadvantages:
Graphic trademarks are difficult to query, and the probability of successful registration is relatively low in word mark.
Generally speaking, Chinese characters have the following advantages:
1, the word label has both form, sound and meaning, which can convey information intuitively and is easy to address;
2. The registration success rate of word mark is relatively high, because WordMark is relatively easy to query and can avoid being identical with other trademarks in advance, so the probability of passing the examination is relatively high.
Word mark also has the following disadvantages:
1. is greatly influenced by language and region. For example, trademarks in foreign languages are more difficult for local people to remember and recognize, which is why international brands usually re-register local word mark for their host countries.
2. Some meanings that can only be understood but difficult to express are easier to convey through graphics, but word mark lacks such expressions.
Suggestion:
1. The choice of graphic trademark and word mark depends on the company's main business. Generally speaking, mass consumer goods should adopt more lively forms of expression, graphic trademarks or combined trademarks of graphics and words are good choices, while minority consumer goods need to make choices according to the tastes and preferences of target customers. For example, the professional service industry should be more inclined to the word mark to highlight rigor and stability;
2. As far as the design trend is concerned, word mark is getting more and more favor, because there are few simple graphic trademarks. Trademark applicants are advised to apply for both graphic trademarks and word mark. Due to the high success rate of word mark's application, the trademark applicant can apply for word mark as a defense first, and then continue to apply for a graphic trademark after the graphic design is completed;
3. Trademark applicants should pay attention to the risk of infringement in word mark. In order to reduce costs, many entrepreneurs directly download commercial fonts from the Internet for trademark registration. Without authorization, most commercial fonts are prohibited from commercial use, and once they are sued by font companies, they may face compensation. Today, with the continuous strengthening of copyright protection in China, every entrepreneur should have copyright awareness.