1. Brands and trademarks have different components. Generally speaking, brand components are richer than trademark components. Trademark components are just static things, such as patterns and words or a combination of the two. The components of the brand are composed of static and dynamic parts. The static part includes name, pattern, color, text, personality, culture and symbols, etc.; the dynamic part includes brand communication, promotion, maintenance, management, sales, etc. Public relations activities, etc.

2. Brands and trademarks have different regional scopes. Trademarks have national boundaries, but brands have no national boundaries. Every country in the world has its own trademark laws. A trademark registered in one country is only protected by law when used within that country. If it crosses national borders, it loses the right to protection in that country, which means that the trademark is no longer exclusive.

3. The effectiveness of a brand depends on the market, while the effectiveness of a trademark depends on the law. Countries around the world have a certain number of years for the use of trademarks. For example, some countries stipulate that the use period of a trademark is 20 years. my country’s Trademark Law The stipulation is 10 years, and it can be renewed if it expires. But the brand is different. Even if the law allows you, the market may not accept you. The length of the brand's vitality depends on the market and the ability of the operator.

4. Trademarks need to be registered and approved. Brands only need users to decide for themselves. Trademarks need to be registered and must go through legal procedures. Before the registration is successful, it is called a trademark. It is inappropriate to claim exclusive rights. . Whether a sign, a name or a combination of the two can become a trademark does not depend on the company, but on the legal authority - the Trademark Office review agency. Brands are different. A company can just choose a name or ask someone to design a pattern as a brand, and no one needs to approve whether to use it or how to use it. Of course, once you choose a brand, you should try to register it until the brand becomes bigger to prevent others from registering it as a trademark, because trademarks are not protected by law.

5. The two have different extension forms. When a brand develops to a certain extent, it can extend from one category to another. For example, Wahaha can go from a nutrient solution to fruit milk to pure water. The brand extension does not change the brand because the brand name, logo and pattern remain unchanged. However, according to the provisions of my country’s Trademark Law, when a brand extends to a new category, it must be re-registered as a new trademark. Therefore, a trademark extension must be registered and indicated for what product it is used for.