The country where LEGO belongs is Denmark.
Lego was founded in 1932. Lego bricks are a favorite toy for children. This kind of plastic building block has convex beads on one end and holes on the other end that can be inserted into the convex beads. There are more than 1,300 shapes, and each shape has 12 different colors, mainly red, yellow, blue, white, and green. It relies on children's hands and brain to create endless shapes, which is addictive and is called "magic plastic building blocks".
The inventor of Lego bricks is Mr. Christianson, who was born in 1891 in the village of Felsgov near Billund, Denmark. He has superb carpentry skills and was keen on making various small toys when he was young. The small airplanes, cars and animals that he made are all lifelike and lifelike. Although he didn't know how to do business and his toys were often unsaleable, this did not make him give up his hobby. Later, the puzzle toy "Yue Yue" he designed finally became popular. In 1934, he designed the "LEGO" trademark for his building block toys. Extended information
LEGO and China
As an exhibitor at the first China International Import Expo in November 2018, the LEGO Group’s exhibition area layout shows sufficient attention to the Chinese market: a picture The CIIE mascot "Jinbao" is made of 112,031 LEGO bricks, as well as the "Dragon Dance" and "New Year's Eve Dinner" toy sets customized for the Chinese market that will be released on New Year's Day 2019.
“It has been 40 years since China’s reform and opening up, and it has been 35 years since LEGO entered China… LEGO has two brand flagship stores in Asia, both in China.” Huang Guoqiang, general manager of LEGO Group China, added that China is LEGO In the group's strategic growth market, LEGO has currently opened 47 LEGO brand retail stores in 16 cities in China, and has established 157 LEGO education authorized activity centers in China.
Baidu Encyclopedia - Lego
CCTV - Lego launched "Chinese style" products at the CIIE, which are customized for a specific country for the first time