The conditions for entering a Taobao flagship store include: 1) The store company has been open for more than one year; 2) The store company has registered itself for more than 1 million; 3) Qualified as a general taxpayer; 4) The trademark status is R mark or TM mark.

In terms of fees, the deposit fee for brand flagship stores/specialty stores is 100,000 yuan for the TM trademark and 50,000 yuan for the R trademark; the annual technical service fee must be paid by merchants operating on Tmall. Annual fee, the annual fee amount is based on the first-level category as a reference, and is divided into two levels: 30,000 yuan or 60,000 yuan.