The concept of the Metaverse is a big hit. Not only technology companies are joining in the fun, but even car companies have begun to lay out the Metaverse. Let’s take a look at how the car companies are laying out the Metaverse. .

Under the trend of "everything can be metaverse", not only SAIC is actively embracing the metaverse, but more than 10 car companies such as Xpeng Motors, Li Auto, NIO and FAW Group have successively Yuanverse-related trademarks have been registered, but many car companies have said that the rush to register the Yuanverse trademark is for the purpose of trademark protection.

A somewhat embarrassing reality for the concept of the Metaverse is that behind the grand imagination, we can only get a glimpse of its charm through AR/VR glasses or virtual software. However, this is a different kind of opportunity for car companies, which means that at a low cost, car companies can bring some novel experiences to their signature products.

How do car companies plan their layout in the Metaverse?

1. Virtual Exhibition Hall

The virtual exhibition hall is to build an online digital exhibition hall. Users can enter the virtual exhibition hall through self-built virtual images and learn about the brand’s full range of models without leaving home. . In June this year, FAW-Volkswagen and Tencent jointly created a new cloud exhibition hall, which is the industry's first gamified and exploratory virtual exhibition hall.

2. NIO’s move is to put hardware on the car and be the first to integrate it into new applications such as digital cockpits. At this level, user experience, especially entertainment and leisure experience, is the first priority for the time being. However, assuming there is a breakthrough in subsequent technology policies, this type of hardware can also be transformed into more application scenario services.

3. Virtual people

Virtual people are the carrier of the user’s identity in the virtual world and are also an indispensable role in the metaverse. In addition to virtual showrooms, virtual people are also the layout of car companies. One of the directions of the metaverse.