2000——

Mark Huafei brand was born. The "original intention" of entrepreneurship was to create an original Chinese designer brand and end the history of Chinese people having no fashion

2001 ——

The first brand line MARK FAIRWHALE business casual men's wear was launched, participated in CHIC, and opened 40 franchise stores in core cities across the country

2002——

The second brand line FAIRWHALE SPORTS (sports and leisure) men's clothing was launched. Mark Huafei began to enter corporate operations.

2003——

Mark Huafei’s original values ??were determined, namely “excellence, leading the trend, and enjoying achievements”

2004——

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MARK FAIRWHALE business casual men's wear was renamed as international fashion men's wear, and FAIRWHALE SPORTS men's wear was renamed as FAIRWHALE JEANS men's wear. The third brand line FAIRWHALE JEANS women's clothing was born.

2005——

Began to implement the business unit management mechanism. Brand promotion activities are carried out in all directions. The "happy and harmonious" Mark Huafei culture began to take shape

2006——

With the communication concept of "passion for fashion, love for art, and enthusiasm for public welfare", a series of public welfare projects were launched. Carefully fulfill social responsibilities

2007——

Launched the "Paper Plane" child care program to help children in the Dabie Mountains let their dreams fly. Start the "Pompidou Impression" green action

2008——

JEANS Women's Wear was renamed Creative Urban Women's Wear (FCU). Established an online direct sales center and began to enter the e-commerce field

2009——

Established a KPI team and began to implement performance management. Holding the "Creative Motor" Art Design Competition

2010——

Mark Huafei became a licensed manufacturer and distributor for the Shanghai World Expo. Mark Huafei sponsored the China Disabled Persons Foundation and began donating clothes to the "Love House" of Shanghai universities.

2011——

Began to implement a new development strategy and promote comprehensive "performanceism". The "Cloud Ladder" project was launched, and information management was on the right track. Set up an e-commerce company. The fourth brand line, FAIRWHALE SHAKE, was launched as trendy men's clothing, setting off a trend of playfulness.

2012——

Reshaping the core values ??of Mark WHALE and forming the I-MARK values. MARK FAIRWHALE International Fashionable Men's Wear was renamed as New Gentleman Men's Wear

2013——

Regained the business unit mechanism and began to focus on profits. FCU women's clothing began to operate as an independent company. Begin to get in touch with Inamori's philosophy, learn "Amoeba" management, and complete the Mark Huafei management philosophy. Mark Huafei brand won the Shanghai Famous Trademark

2014——

Comprehensively implemented Mark's business philosophy, fully implemented "Amoeba" management, and achieved remarkable results. “Fifth Space” life experience centers have been established in many cities. The e-commerce company won four awards including the Business Review E-commerce Field-Management Action Gold Award. Mark Huafei was shortlisted for "Shanghai Corporate Culture Construction Demonstration Base"

2015——

Mark Huafei brand won the "Best Casual Fashion Brand" at the 2015 China Apparel Awards