UG is an American brand. In 1979, a surfer Brian Smith bought some Australian-made sheepskin boots and brought them to the United States and started selling them in New York. Later he established the UGG Holding company and registered the UGG trademark. Due to poor management, Brian Smith sold his shares to Deckers Outdoor Products Co., Ltd. in 1995 for operation. In the winter of 2009, snow boots ushered in their spring with the momentum of Deckers' UGG trademark, and sales surged. Become famous overnight.

Brand origin

UGG is actually the general name for Australian wool boots, meaning "UglyBoots" (ugly boots). In 1978, an Australian surfer Brian was in Southern California, USA. The UGG brand was established and UGG boots were first brought to the United States, but their appearance was not popular. In 1995, Deckers Outdoor Sports Company took over the business and made Hollywood stars wear snow boots and became popular in the United States. , and then quickly gained recognition in many countries.

Brand style

High-heeled style

The series of high-heeled snow boots launched by brands such as UGG and AUKOALA break the stereotype of snow boots as "flat-heeled" inherent pattern.

Various styles

The DIY concept snow boots launched by Aukaola have hanging points on the boots, which can be matched with any desired accessories: such as feathers, crystals, copper buckles, etc. Trendy accessories.

Fuffy style

Many brands have also launched some snow boots with fluffy and fluffy shapes, which can make the wearers look cute in autumn and winter.

2013 Autumn and Winter Series

The 2013 Autumn and Winter Women’s Shoes are inspired by the graceful and colorful local customs of New Orleans to create simple and elegant new series Asher Collection and Alloway Tweed Women’s Slipper.

The Asher Collection series is based on the currently popular smoking shoes (Les Smoking Slipper), introducing many fashionable elements such as sequin decoration and leopard print, and provides more than 10 different color shoe options. The Alloway Tweed Women’s slipper series combines Decatur Tweed with luxurious leather, and adds colorful metallic threads such as purple, gold and green that are popular at the MardiGras Carnival.