The so-called word trademark refers to a trademark composed purely of words (Chinese characters, Chinese pinyin, ethnic minority characters and foreign characters or letters) and numbers. Usually it refers to a trademark that is composed of only words, letters, numbers and their combinations according to the six elements of trademark combination stipulated in Article 8 of the Trademark Law.

The words that constitute the trademark can be Chinese characters (simplified or traditional Chinese characters, variant Chinese characters cannot be used), Chinese pinyin, ethnic minority characters, English and other countries’ characters or letters, numbers, between different characters Can be used in combination. The letters that constitute a trademark refer to the smallest writing unit of pinyin characters or phonetic symbols, including pinyin characters, foreign letters such as English letters, Latin letters, etc. The original Trademark Law classified trademarks consisting only of letters into the category of word trademarks. However, the newly revised Trademark Law in 2001 regarded letters as one of the constituent elements of a trademark. This provision is more realistic and convenient for trademark supervisors. The department reviews and approves trademark registration applications in accordance with the law.

Numbers as components of trademarks are also new provisions of the 2001 new Trademark Law. The numbers constituting the trademark can be either Arabic numerals or Chinese uppercase numerals.

Generally speaking, single letters or numbers cannot be registered in most censorship countries around the world due to their lack of distinctiveness. Therefore, there must be more than two letters or numbers before it can be used as a word mark.

Words or numbers in different languages ??can be combined with each other. The combination of words can use words with meaning, or words made up without any meaning.