The logo expresses certain meanings with various refined images, fully embodies the spiritual outlook and industry characteristics of the organization or enterprise, and conveys clear information. Due to its unique social function, logos have characteristics such as identification, contemporaryness, simplicity, personalization, artistry, culture, and symbolism.
High-end brand design company-Zhonghui Design
Recognizability?
Obviousness and easy recognition are the most basic characteristics of a logo. A logo can give a company a special identity, and it is through the information conveyed by the logo that people order or purchase goods. In modern society, there are many types of products and a large amount of product information. Consumers rely entirely on the logo of the product to find their own brand. The role of trademarks in identifying goods is particularly prominent here. In order to distinguish other signs and show the unique characteristics of the sign itself, the designer should choose a graphic symbol with unique and obvious visual characteristics as the sign in the subject matter, element expression form, and visual composition of the sign. Avoid misunderstandings caused by similarities and confusion between signs, which may affect the identification of signs.
Timeliness?
With the development of the times, logos are also constantly changing. The rapid development of social economy, increasingly fierce business competition, the continuous improvement of communication media production technology, the need for promotion in application fields and changes in fashion have all pushed the logo to constantly adjust, modify and change its image in order to reflect the spirit of the times. Adopt a fresh, simple, simple and eye-catching new image. ?
Simplicity?
The logo should convey information in a concise, vivid and distinctive image. Only with the most concise and clear image can people recognize the logo image in a short time , conducive to memory. Among all kinds of logos, we can see that most of them have simple and clear design techniques. Such a high proportion of the same design method illustrates the trend of logo design - simplicity and clarity. ?For example, Nike's logo is composed of smooth and smooth arcs, which can be said to be extremely simple.
Personalization?
If a logo loses its personality, it cannot establish a recognition difference with the logo as the core. Personalization is an important feature of logo recognizability. Only with strong personal characteristics can a logo stand out from many similar ones and leave a deep impression on people. The personalization of the logo is mainly reflected through novel forms and strong visual effects. ?
Artistic?
Artistic is another main feature that logo works must carry. Perfect artistic expression can create a good logo image and highlight the distinctive visual characteristics of the logo. Only when logo works bring a pleasant aesthetic feeling to the audience can the message of the logo be conveyed more effectively. At the same time, a high degree of artistry is also the need of the times and the progress of civilization. It is for people to improve their cultural literacy and satisfy their aesthetic psychological needs.
Cultural?
As a very important social image, logo is a kind of social and cultural accumulation, a symbol accumulation of profound culture. The cultural world is essentially a world of symbols. Such symbols not only convey relevant information about a certain commodity, service or enterprise, but also spread culture and become a symbol of social culture. Many consumers choose a certain brand-name product not only because of their trust in the product itself, but also because they recognize the deep meaning conveyed in the brand. For example, the logos of many different industries in the United States contain red and blue colors and five-star graphic elements, and the shape of an eagle also appears frequently. The maple leaves of Canada and the red cross of Switzerland all tell us about the far-reaching influence of this kind.
Symbolism?
Symbolism is the essential characteristic of a logo. Most logo designs are expressed through metaphors, hints, metaphors, symbols and other more abstract forms. This is determined by the message of the logo. limited by cultural characteristics and personality characteristics. For a logo work, we must be good at finding the counterpart of its idea from natural objects, and express beautiful meanings and specific symbols through strong visual images, using hints, associations, metaphors and other techniques. Only in this way can the informational and personalized characteristics of the logo be brought into play. The Nestlé logo uses symbolic expression to convey information that has a profound impact on users.