question 2: what are the characteristics of online advertising? Features of 1 points: 1. Strong interactivity
Interaction is the biggest feature of the network itself. The network is different from the one-way communication of traditional media information, but the two-way interactive communication of information. Users can get information they think is useful, and manufacturers can get feedback from consumers at any time. From the perspective of marketing communication, interactive advertisements on the internet have two basic characteristics: one is to publish information to meet individual needs, and the other is that advertisers can freely choose information. It is different from the advertisements appearing in traditional media. Interactive advertisements allow different audiences to choose different advertising information, so as to meet the individual's demand for information.
2. Wide spread
The transmission of online advertisements is not limited by time and space. It spreads the advertising information to all parts of the world all day through the Internet, creating a brand-new online communication and interaction platform over the earth where human beings live. As long as you have the conditions to browse the Internet, anyone can open a business at any time and any place to read online advertising information at any time and any place. This is unmatched by traditional media.
3. The audience of targeted online advertisements is the youngest, most dynamic, most educated and most purchasing power group. Online advertisements can be the potential consumers that advertisers are most likely to buy directly from the target consumer groups.
4. It is difficult to accurately count the number of target audiences of advertising information when traditional media publish advertisements. On the Internet, the contact amount of each advertising information can be accurately counted through authoritative and fair access to the statistical system, and the time and regional distribution of the heavily contacted advertising information can be known, thus laying a solid foundation for advertisers to scientifically evaluate the advertising effect.
5. Advertising is flexible and low-cost.
online advertising is a real-time, flexible and low-cost advertising form. Advertising is difficult to change after it is published in traditional media, and it will cost a lot. On the Internet, after the advertisement is published and broadcast, it is convenient to change the advertisement content in time according to the change of the market and the adjustment of the marketing strategy, so that the advertising activities can serve the marketing strategy in time and effectively.
6. Various forms of expression and strong effectiveness
The carrier of online advertising is basically multimedia and hypertext files, so that the audience can know more detailed information about the products they are interested in, so that consumers can experience the goods and services in person. This kind of multi-sensory information is conveyed in the form of pictures, texts, sounds and images, so that the target audience can feel the goods and services in person, and order, trade and settle accounts through the Internet, which is greatly enhanced. The limitation of online advertising is that the communication effect is worse than that of TV, and the development of online advertising needs the development of local science and technology.
type: Banner: a picture showing the content of a merchant's advertisement, placed on the advertiser's page, which is the most basic advertising form in Internet advertising. Its size is 468*6 pixels, or 234*3 pixels. Generally, it is an image file in GIF format, which can use static graphics or multi-frame images to be spliced into animated images. In addition to the common GIF format, the emerging Rich Media Banner can give the Banner stronger expressive force and interactive content, but it generally needs the browser Plug-in support used by users. Banner is generally translated into banner advertisements, banner advertisements and so on.
Logo: a trademark or specific logo that is usually used to promote a business, and its size is generally 12*6 and 88*31 pixels. Because the size is smaller than banner advertisement, it is flexible in location, easy to place and relatively low in cost.
Button: an advertising form evolved from banner, with a smaller graphic size than banner. There are 12*6, 12*18, 8*4, 4*2 pixels and other sizes. It can be more flexibly placed anywhere on the web page.
Moving icon: a flying button advertisement, which can design the flight trajectory according to the requirements of the advertiser and the characteristics of the webpage itself, so as to enhance the exposure rate of the advertisement.
Picture-in-picture advertisement: Picture-in-picture advertisement exists in the final page of all non-picture news in a certain kind of news, which will link to the website tailored for customers according to their needs. Greatly enhance the hit rate of advertisements. It can achieve considerable attraction in the inner page, and with the dynamic and sound effects of using Flash, the click-through rate is higher than that of Banner.
Textlink advertisement: through a general short text link, it is directly connected to the customer's ... > >
question 3: what are the characteristics of internet advertising? Compared with traditional advertising, Internet advertising has the following characteristics:
(1) The target audience is wide. The target of online advertising is all computer terminal customers connected to the Internet, and information such as products and services are transmitted to all parts of the world through the Internet. Its worldwide advertising coverage makes other advertising media far behind.
(2) There are various means of expression. Electronic network advertising adopts rich expression means of text introduction, sound, image, image, color and music, which has various advantages of newspapers and television and attracts audiences more. The low-cost, long-term and high-tech image of online advertising will make more and more industrial and commercial enterprises choose online advertising as one of the important international advertising media.
(3) There are many kinds of contents and a wide range of information.
(4) Many-to-many propagation process.
(5) interactive.
Question 4: What are the definitions, characteristics, audiences, classifications and forms of online advertising? Generally speaking, online advertising refers to the process that advertisers use some websites with dense audiences or characteristics to place business information and set up links to a certain destination page. Features: (1) Wide spread: The spread of online advertising is extremely wide, not limited by time and space, and advertising information can be spread to all parts of the world 24 hours a day through the Internet. Today, the Internet has connected more than 16 countries, with more than 1 million netizens worldwide and more than 8 million users in China, and these user groups are growing rapidly. As the audience of online advertising, anyone can browse advertising information at any time and at any place as long as they have access to the Internet. (2) Strong interactivity: On the Internet, the audience is the owner of the advertisement. When they are interested in a product, they can enter the home page of the product through keystrokes to learn more about the product information. And manufacturers can also get valuable user feedback information at any time. (3) Clear pertinence: the target group of online advertising is determined. Because those who click on the message are interested, they can directly hit the possible users and launch different advertising contents for different audiences. Especially for industry e-commerce websites, most of the browsing users are business people, so online advertising is more targeted.
question 5: what are the characteristics and advantages of online advertising? as the saying goes, if you buy and sell well, you have to be able to shout.
the great role of advertising in modern business operation is obvious to all. Then, compared with traditional forms of advertising such as radio, television, newspapers and street signs, what are the advantages of online advertising?
The widest spread: The spread of online advertising is not limited by time and space. It spreads advertising information to all parts of the world 24 hours a day through the Internet. As long as you have access to the internet, anyone can read it anywhere. This effect cannot be achieved by traditional media.
strong interactivity: interactivity is the biggest advantage of internet media. It is different from the one-way information dissemination of traditional media, but the information dissemination is interactive. Users can obtain information that they think is useful, and manufacturers can also get valuable user feedback information at any time.
strong pertinence: according to the analysis results, the audience of online advertising is young, energetic, highly educated and with strong purchasing power, and online advertising can help you directly hit the most likely potential users.
The number of audiences can be accurately counted: it is difficult to know exactly how many people have received the advertising information when advertising through traditional media, but on the Internet, how many users have seen each advertisement and the time distribution and geographical distribution of these users' visits can be accurately counted through an authoritative and fair visitor traffic statistics system, thus helping merchants to correctly evaluate the advertising effect, examine and approve the advertising strategy, and enable you to seize the opportunity in the fierce business war.
Real-time, flexible and low-cost: it is difficult to change after advertising in traditional media, and even if it can be changed, it often costs a lot of money. Advertising on the internet can change the advertising content in time as needed. In this way, changes in business decisions can also be implemented and promoted in time.
Strong sensuality: The carrier of online advertising is basically multimedia and hypertext files, with pictures, texts, sounds and images. The audience can learn more detailed information about a product of interest, so that consumers can experience products, services and brands personally. This kind of multi-sensory information is transmitted in the form of pictures, texts, sounds and images, so that customers can feel goods or services as if they were there, and can book, trade and settle accounts online, which will greatly enhance the effectiveness of online advertising.
question 6: what are the main forms and characteristics of online advertising? In order to conduct in-depth research on online advertising, it is necessary to classify the forms of online advertising. In view of the certain intersection between different forms of online advertising in terms of expression means and display modes, there is no very reasonable classification method at present, and there is some confusion in the classification of online advertising forms. At present, there are mainly banner advertisements, sponsored advertisements, classified advertisements, recommended advertisements, interrupted advertisements, email advertisements, richmedia advertisements, keyword search and so on. Banner advertising is the most important form. Before 2, banner advertising has been in the mainstream position. From the first quarter of 2, the proportion of standard banner advertising has been declining, and it fell to 23% in the first half of 23. At the same time, the proportion of classified advertisements and keyword advertisements is rising, especially keyword advertisements. Although the online advertising market declined in general during 21-22, keyword advertisements stood out.