First of all, trademarks follow the principle of voluntary application. You don't have to apply for a trademark, but for the future development of your own enterprise, a trademark is also essential. But in some special industries, trademarks are compulsory.

Second, the principle of prior trademark application. Whoever applies first will have the exclusive right to use the trademark. Many people mistakenly think that using this trademark first gives them exclusive rights. Actually, it's not.

Third, the registration principle of trademark application principle. The exclusive right to use a trademark is obtained through registration. No matter whether the trademark is used or not, as long as it conforms to the provisions of the trademark and is approved and registered by the trademark authority, the applicant has obtained the exclusive right to use the trademark and is protected by law.

A good trademark is the foundation of enterprise brand creation, so we should take a good name for our products at the beginning of our business.