Trademarks can protect an enterprise’s intellectual property rights and brand. However, some customers are not very familiar with the specific role of trademarks. In fact, with an explanation, we can regard trademarks as an intangible asset. Why is a trademark an intangible asset? The specific reasons are as follows: Trademarks are tangible as a mark that identifies the source of goods or services, but trademark rights are intangible. The value of a trademark can only be reflected when it is linked to the quality and cultural connotation of specific goods or services, so to be precise, it is the trademark right rather than the trademark that is an intangible asset. Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide. They are used to distinguish the source of goods or services and consist of words, graphics , letters, numbers, three-dimensional logos, sounds, color combinations, or combinations of the above elements, signs with distinctive characteristics are the product of the modern economy. In the commercial field, trademarks include words, graphics, letters, numbers, three-dimensional logos and color combinations, as well as combinations of the above elements, which can be applied for registration as trademarks. Trademarks approved and registered by the state are "registered trademarks" and are protected by law. Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify goods or services, or to license others to use them for remuneration. First of all, trademark is a product of modern economy. It is different from ancient marks. Modern logo carries the intangible assets of the enterprise and is the medium for the enterprise to transmit comprehensive information. The trademark itself is an intangible asset. For example, the intangible assets of Coca-Cola are as high as tens of billions of dollars. To give a simple example, if the Coca-Cola Company was burned down by fire overnight, then a bank would be able to lend money to the Coca-Cola Company the next day because the trademark "Coca-Cola" is there. On the contrary, if "Coca-Cola" is the trademark of PepsiCo, it can be worth tens of billions of dollars. So, a trademark is an intangible asset, no matter who owns it? They all have a certain value.