In recent years, women's clothing brands have emerged one after another, among the top ten Chinese women's clothing brands
First Brother is a Taiwanese brand. It was founded in Taiwan in 1977. As a well-known domestic women's clothing company, it has accurate The target market is set to enjoy a high reputation in the domestic women's clothing industry.
The second Only came to China in 1996. Only has many outstanding designers who are located in major fashion birthplaces such as Paris, Milan and Copenhagen. They are four famous brands owned by Denmark's BESTSELLER, a famous international fashion company in Europe. one.
Ochirly was founded in 1999. It draws inspiration from movies, paintings and other various arts, combines trends and creativity, and shows women's elegant and modern temperament that is free and confident and comes from the heart.
The fourth Zara Zara, as one of the most profitable brands in Spain, is one of the largest fashion retail companies in the world and enjoys the title of "benchmark in the fashion apparel industry" in the industry. reputation.
The fifth VISAMAN VEROMODA, VISAMAN has opened 171 direct stores and 2052 agent stores in Europe and the Middle East, and can be found in Belgium, the Czech Republic, Denmark, Estonia, Finland, Germany, and the Netherlands. Visaman stores can be found in countries such as China, Poland, and China.
The sixth Qiushui Yiren, Qiushui Yiren is the flagship brand of Zhejiang Impression Industrial Co., Ltd.
It is mainly a clothing brand targeting fashionable urban women. It is an enterprise integrating design, production and sales.
The seventh Ports Ports was founded in 1961. In 1972, it began to enter the American market and the British market on the other side of the ocean, and soon achieved success.
In the 1980s, the number of Ports stores in North America and Europe reached more than 60.
The eighth Langzi LANCY, as a high-end women's clothing brand, is a women's clothing enterprise integrating management, sales and service. It is a leading enterprise in the innovation and development of the women's clothing industry and a listed company.
The ninth Etam, Etam is a world-famous clothing brand, one of the top ten brands of designer clothing, a popular French women's underwear chain store, and a French international group.
The tenth GOELIA, founded in 1995, is a well-known summer clothing brand. With its fresh, dynamic, fashionable and bright image, GOELIA is a clothing brand favored by fashionable white-collar workers.
1. Gloria Founded in 1995, Gloria is the first Chinese women's clothing brand to combine global travel with fashion.
2. Hongxiu Hongxiu women's clothing is one of the earliest brands in the development of women's clothing in Hangzhou. It was established in 1995 and has more than 700 stores so far. Hongxiu Company is a company integrating design, production and sales. A women's clothing company whose main business is women's clothing.
3. PEACEBIRD Women’s Wear uses an international design team to absorb advanced global fashion concepts, capture international popular elements, and gradually form "Collection, Trendy" and "Jeans, Leding" with unique fashion features and innovative concepts. "Product Series.
Peacebird women's clothing has won the favor of a large number of target consumer groups with its leading advantages such as "fashionable, comfortable, sincere, professional and efficient" operating services.
4. Qiushui Yiren Qiushui Yiren women's clothing is the flagship brand of Zhejiang Impression Industrial Co., Ltd. 5. La Chapelle Shanghai La Chapelle Clothing Co., Ltd. was founded in 1998. It is a multi-brand and omni-channel fashion group positioned in the mass consumer market.
6. Brother Brother originated from China and was founded in 1977. It adheres to the team concept of empathizing with each other and complementing each other, and adheres to the honest management philosophy of value for money and excellent value for money.
Brother is positioned in the all-round line of the white-collar class, with diversified styles and colors. The theme expressed is to relax in tension, and to be mature and dignified without losing fashion. It has the softness of oriental women, and is It embodies the independence and spontaneity of Western women.
7. Inman Inman, a cotton and linen lifestyle brand under Guangzhou Huimei Clothing Co., Ltd., was founded by Chairman Fang Jianhua in 2008. It is famous for its original designs positioned as "cotton and linen artists" Internet is the fastest growing and most representative online clothing retail brand in China.
8. Split Silk Split Silk, a well-known independent design brand in China, was founded in 2006. It was formed by a group of designers with extraordinary creativity and interesting young people. Regardless of identity, differences exist. , insisting on an independent and clear position of doing something and not doing anything.
9. Metersbonwe "Metersbonwe" is a local casual wear brand independently founded by Shanghai Metersbonwe Clothing Co., Ltd. in 1995. The target consumers are energetic and fashionable young people aged 16 to 25. The brand is committed to creating "a young and energetic leading brand, fashionable products, popular prices", advocating a brand image of youthful vitality and personalized fashion, and bringing consumers dynamic, personalized and fashionable casual clothing.
10. Qianbaihui Qianbaihui women's clothing is a women's clothing brand launched by Hangzhou Qianbaihui Clothing Co., Ltd. in 1996. The company is a large-scale well-known clothing enterprise specializing in the design, production and sales of lady-style clothing series.
The company now owns two major women's clothing brands, Qianbaihui and Bugenxiang.
1 Brother's women's clothing 2only women's clothing 3 Egg's women's clothing 4 Gloria women's clothing 5 Peacebird women's clothing 6Womre women's clothing 7 Red sleeve women's clothing Hopeshow 8 Taihe women's clothing 9 Sirli women's clothing 10 Qianbaihui women's clothing Vignas, Brother GIRDEAR, Jiangnan Buyi JNBY , Ou Shili, Xiangying, New Side, Kaman, Peacebird, Hongxiu Hopeshow, Langzi LANCY. 1. Vignas: China's first-line high-end fashion women's clothing brand. Since its establishment 19 years ago, it has adhered to the main line of intellectuality and elegance, blending fashion with classics and elegance to highlight the atmosphere; 2. Gedi: The name of a clothing brand in Taiwan, China, founded in In 1977, on October 18, 2011, Brother opened an official mall store on Taobao Mall and officially began to get involved in e-commerce; 3. OCHIRLY: OCHIRLY Group Co., Ltd. is the full operating agency of the Italian OCHIRLY brand in the Asia-Pacific region, responsible for OCHIRLY in the Asia-Pacific region. Brand operation business in the Asia-Pacific region; 4. Xiangying: The careful design of Xiangying women's clothing fully absorbs the fashion design styles from Europe, the United States and other places, meets the personal characteristics and requirements of modern Chinese women, and gives women the professional image they need; 5. New Zealand: The Asia-Pacific China production base established in China in 2009. The company is located in Humen Town, Dongguan City, Guangdong Province, China’s clothing production base; 6. Kaman: Founded in 1997, it is a company with a unique brand culture concept , an advanced R&D and design center; 7. PEACEBIRD: China’s famous brand products, China’s well-known trademarks, one of the top 500 private enterprises in the country, and one of the top ten women’s clothing brands; 8. Hongxiu: HOPESHOW The story of red sleeves continues to happen on the road, and red sleeves do not belong to the city. It does not belong to nature, but to another space; 9. Langzi: Langzi, a Chinese fashion brand, has an international vision and international influence; 10. Jiangnan Buyi: Jiangnan Buyi is a high-end brand in my country and can be found in many shopping malls. You can find them in high-end brand women's clothing stores.
1.HANDU Yishe HSTYLE2.Yiyang ESEY3.乐町4.INSMAN5.Qiushui Yiren6.LIEBO7.VeroModaVishaman8.Metersbonwe9.Semir10.Brother Brother GIRDEAR
1. Shanghai Tang
Global
The first Chinese luxury brand, which blends Eastern and Western cultures, shocking with its elegance and graceful style Appearing on the fashion scene around the world, Shanghai Tang was founded in 1994 by Hong Kong native Tang Wing-cheung, who opened his own small boutique.
However, Shanghai Tang has now opened not only flagship stores in Shanghai and Hong Kong, but also in New York, the United States.
The reason why Shanghai Tang has become the most successful and popular Chinese luxury brand in the world is not only because of its superior quality, but also because of the city that is the collision and fusion of new foreign culture and old Chinese culture. , the unique Shanghai-style culture makes it even more charming.
2. Oushili
This is a very "romantic" Chinese women's fashion brand, which belongs to European style.
It has exquisite craftsmanship and rich decorative products.
It has attracted a large number of fashionable ladies, and it has become the leader in women's clothing in China's fashion industry. Its success is attributed to China's excellent marketing strategies.
First of all, the company has a precise target group and a clear design style;
Second, the business model promotes the sales growth of the store, for example, a unified supply channel-oriented Headquarters can maximize profits and reduce unnecessary expenses;
Thirdly, different sales channels and marketing channels, such as selling products from Taobao, also increase market share and brand awareness.
3. Metersbonwe
Metersbonwe is a Chinese casual clothing brand, mainly targeting teenagers and young people in their 20s. It is China's largest casual clothing brand clothing brand.
However, while marketing experts doubted that the brand would fail in China's dense market, it has expanded its market through cooperation with the overseas film industry.
Metersbonwe ranked
61st in the ranking of China's most valuable brands in 2017. This is all about the unusual aspects of brand strategy.
First of all, this brand brings vitality to young fashion people; secondly, as the quality of life of Chinese people continues to improve, Metersbonwe meets people's needs for leisure lifestyle;
Third, the impact of the spokesperson - because Jay Chou became the spokesperson of the brand, the company gained more clothing market share, the inventory turnover rate increased, and young and fashionable advertising was highly affected.
4. Bosideng
This is another good example of Chinese brands going global. Bosideng opened its first overseas branch in London in 2012. The brand focuses on It is very famous in China for its high standards of production in clothing and fabrics.
According to Forbes, Poseidon’s expansion into the European market is limited to customers, and its customers are mainly overseas students or tourists in London or China.
This situation will be difficult for the company in the long run if it does not intend to improve its marketing strategy.
However, Bosideng's CEO announced a future marketing strategy: launching UK e-commerce and counter sales in high-end department stores.
5. Septwolves
In China in 2017, Septwolves was the most successful men’s commercial fashion brand. In the first half of 2013, Septwolves’ sales reached 256 million yuan. people