The Nike brand was established in 1972.

NIKE is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand. The original meaning in English is the Greek goddess of victory. The Chinese translation is Nike. The Nike trademark pattern is a small hook. Nike has always regarded it as an honor to inspire every athlete in the world and provide them with the best products. task.

Nike's pioneering air cushion technology has brought a revolution to the sports world. Sports shoes manufactured using this technology can well protect athletes' knees and reduce the impact of strenuous exercise on the ground. Influence on knees, the name NIKE is very auspicious in the eyes of Westerners, easy to read and remember, and can be shouted loudly. The Nike trademark symbolizes the feathers of the wings of the Greek goddess of victory, which represents speed and also represents Dynamic and gentle.

Brand Story

In the 1980s, Nike products began to enter the homes of ordinary people from track and field fields and stadiums. Nike must try its best to expand the scope of Nike advertising without losing the traditional traditional sports market. Attractiveness, for which Nike must become an integral part of youth culture and a status symbol like Levi's brand. Fighting in two completely different markets, Nike faced the difficult question of how to achieve a balance and consistency between adapting to popular consciousness and promoting sports achievements. Nike began to rethink its advertising strategy.

Nike's primary breakthrough in expanding the market is the youth market. Consumers in this market have some unique characteristics: love sports, revere heroes, have a strong sense of star chasing, and hope to be taken seriously. Active thinking, rich imagination and full of dreams. In view of this characteristic of young consumers, Nike has successively signed contracts with some well-known and beloved sports stars, such as Cristiano Ronaldo, Drogba, Ronaldinho, Torres, and Cesc Fabregas. , Ibrahimovic, Robinho, Aguero, etc.

Reference for the above content: Baidu Encyclopedia—Nike